Some Advice For The Super Rich

With the UK elections coming up, this I believe, continues to be relevant.

Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers

Many  bundle of US 100 dollars bank notes

I’ve never created, directed or produced a television commercial but here it goes.

Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at work.

I am thinking there are going to be several versions.

One will have a white male. Another version with will feature a woman. Maybe there will be a few ethnic takes.

After taking a deep breath to enjoy the fortune of perfect weather, our principal walks down the front path towards the driveway. For background music I am thinking about “Something Great” from LCD Soundsystem. They also have a song “North American Scum” but for this commercial that would be a faux pas.

Here’s where we add the first unusual element. Trailing our protagonist is a line of people. With suspense building we try to make out who is…

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About Doug Gollan

I study and write about Ultra High Net Worth (UHNW) consumers, luxury travel, the business of luxury and private aviation, particularly jet cards
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