With the UK elections coming up, this I believe, continues to be relevant.
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers
I’ve never created, directed or produced a television commercial but here it goes.
Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at work.
I am thinking there are going to be several versions.
One will have a white male. Another version with will feature a woman. Maybe there will be a few ethnic takes.
After taking a deep breath to enjoy the fortune of perfect weather, our principal walks down the front path towards the driveway. For background music I am thinking about “Something Great” from LCD Soundsystem. They also have a song “North American Scum” but for this commercial that would be a faux pas.
Here’s where we add the first unusual element. Trailing our protagonist is a line of people. With suspense building we try to make out who is…
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