Category Archives: Yachts

Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy

Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy Continue reading

Posted in douggollan, Marketing, superrich, uhnw, Yachts | Tagged , , , | Leave a comment

Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group

Acquisition of new ultra-high-net-worth (UHNW) consumers will be key to building sales for luxury brands as they adapt to the new normal of annual growth in the 3-5 percent range, down from 8-10 percent during the halcyon days of the … Continue reading

Posted in Auto, superrich, tourism, uhnw, Watches, Yachts | Tagged , , , , , , | Leave a comment

“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?

What do the Super Rich do when they aren’t overseeing their various business interests?   Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading

Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , | 3 Comments

New Things I Learned About Marketing To The Super Rich Online

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

The Top 10 Things Rich People Buy

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult

American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading

Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts | Tagged , , , , , , , , , , , , , , , | 3 Comments

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season

On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading

Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts | Tagged , , , , , | 1 Comment

Super Rich Luxury Spending Creates Over 5,000,000 Jobs….

Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , | 4 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

Do You Sell Products or Services to the Super Rich? So Do We…

Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm   Who are the Super Rich? The go by different terms: … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , | 1 Comment

How Much Does It Cost To Charter A Yacht — After You Pay For The Charter?

The Median Household Income in the United States is $51,371. A step higher the Ipsos Affluent Survey identifies some 59 million “affluent” Americans in its annual research, defined as households that make at least $100,000 per year. The Median income … Continue reading

Posted in Media, Touristm, Yachts | Tagged , , , , , , , , | Leave a comment

Three Easy Ideas On How Luxury Brands Can Improve Their Connections To Customers and Prospects

  The Luxury Marketing Council is a 20-year old “by-invitation-only” boutique group with 43 chapters worldwide and over 5,000 CEOs and CMOs representing companies targeting High Net Worth/Ultra High Net Worth consumers. The brainchild of former Bergdorf Goodman, NYSE and … Continue reading

Posted in Marketing, Media, Research, Yachts | Tagged , , , , , | 2 Comments

Valuing Visitors To Your Destination: Say It With Flowers  

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading

Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings

Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading

Posted in Watches, Yachts | Tagged , , , , , , , , , , , | 1 Comment

Up Close With The Super Rich: Tales From Life Aboard A Superyacht

The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading

Posted in Jewelry, Research, Yachts | Tagged , , , , , , | 6 Comments

What Do Billionaires Want?

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts | Tagged , , , , , , , , , , , , , | 3 Comments

Do The Super Rich Know What You Are Selling?

Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts | Tagged , , , , , , , , , | 4 Comments

The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments