Category Archives: Uncategorized

Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever

The smartphone has created new opportunities for marketing to the Super Rich Continue reading

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How Do The Super Rich Make Their Money?

In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task.   But first let me clarify. When I say jet owners, it also … Continue reading

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Are Luxury Brands Overexposed To Arts And Culture?

As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading

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The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople?

Luxury brands are losing control of their CRM database of Chinese visitors by not having a dedicate WeChat platform. Continue reading

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(Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.?

Are you using WeChat effectively to connect with Chinese visitors to the U.S.? (Click here to see why Luxury Daily called Galerie’s integrated WeChat marketing platform “really smart.”) WeChat is an effective way to market to Chinese visitors to the … Continue reading

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(Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.?

Despite the headlines, China remains an economic powerhouse and key market for luxury marketers, and if fact, in North America, real estate is seeing an uptick as both a safe haven and as more wealthy Chinese send their kids to … Continue reading

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How Much Do The Super Rich Know About Luxury Goods and Services?

Today, more than ever, marketers of luxury products and services have more choices than ever. What are you doing to target Millennials?  How about the exclusivity seeker?  I also hear indulgers spend 15 percent more than exclusivity seekers!  What about them?  The … Continue reading

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The Top 10 Things Rich People Buy

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and…

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How Do The Super Rich Spend Their Money? Ask An Asset Manager!

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading

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Why The Rich Can’t Catch A Break (With a little help from The New York Times)

So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading

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UHNWs Shell Out Big Money For Private Concerts

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and…

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Some Advice For The Super Rich

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world…

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The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to…

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Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending,…

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Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the…

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19 Ways To Tell You’re Not Super Rich

Even if you have a nice Stingray at about $45,000 or a summer house by the lake, comparing one’s assets to those very, very rich folks who own superyachts might just be a bit humbling. And whatever type of boat you want … Continue reading

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What Do Billionaires Want?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they…

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Roman Holiday: Meet A Private Jet Flight Attendant For Pets

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
? American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone…

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How far does $250,000 go?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
In December 2010 The Washington Post engaged BDO USA to see how far a quarter million dollars pre-tax would go for a…

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Up Close With The Super Rich: Tales From Life Aboard A Superyacht

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching…

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