Category Archives: Uncategorized

What Do Billionaires Want?

Posted on January 4, 2015 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they…

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Roman Holiday: Meet A Private Jet Flight Attendant For Pets

Posted on November 24, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
? American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone…

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How far does $250,000 go?

Posted on November 18, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
In December 2010 The Washington Post engaged BDO USA to see how far a quarter million dollars pre-tax would go for a…

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Up Close With The Super Rich: Tales From Life Aboard A Superyacht

Posted on November 1, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching…

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How Should Luxury Marketers Look at the Wealth Gap?

Posted on October 11, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and…

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The Long Tail of UHNWs

Posted on October 4, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and…

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Do The Super Rich Know What You Are Selling?

Posted on September 29, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit…

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What Does Concentration of Wealth Mean To Luxury Marketers?

Posted on September 27, 2014 by Doug Gollan

  If anyone has a question that wealth is concentrated at the top, the 2014 Capgemini RBC Wealth Management World Wealth Report gives a nice breakout for marketers who are looking for deep pocked consumers. It re-enforces that even among … Continue reading →

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What Luxury Marketers Can Learn From Wayne Gretzky and The New Rules of Retail…

Posted on August 29, 2014 by Doug Gollan

Former Women’s Wear Daily Editor Robin Lewis is co-author of the 2010 book “The New Rules of Retail.” He has also held executive positions at DuPont, VF Corporation, Goldman Sachs and is CEO and Editor of The Robin Report, a … Continue reading →

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Do The Super Rich Know What You Are Selling?

Posted on April 26, 2014 by Doug Gollan

Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts | Tagged , , , , , , , , , | 4 Comments

How Should Luxury Marketers Look at the Wealth Gap?

Posted on April 23, 2014 by Doug Gollan

  According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:   The Top 1 Percent: –       11,700 households with an Average … Continue reading →

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Do the Super Rich only drive Lamborghini’s and Ferrari’s?

Posted on April 22, 2014 by Doug Gollan

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. ? At the same time, depending on whose research you…

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