Category Archives: Uncategorized

How Should Luxury Marketers Look at the Wealth Gap?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and…

Posted in Uncategorized | Leave a comment

The Long Tail of UHNWs

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and…

Posted in Uncategorized | Leave a comment

Do The Super Rich Know What You Are Selling?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit…

Posted in Uncategorized | Leave a comment

What Does Concentration of Wealth Mean To Luxury Marketers?

  If anyone has a question that wealth is concentrated at the top, the 2014 Capgemini RBC Wealth Management World Wealth Report gives a nice breakout for marketers who are looking for deep pocked consumers. It re-enforces that even among … Continue reading

Posted in Uncategorized | Tagged , , , , | Leave a comment

What Luxury Marketers Can Learn From Wayne Gretzky and The New Rules of Retail…

Former Women’s Wear Daily Editor Robin Lewis is co-author of the 2010 book “The New Rules of Retail.” He has also held executive positions at DuPont, VF Corporation, Goldman Sachs and is CEO and Editor of The Robin Report, a … Continue reading

Posted in Uncategorized | Tagged , , , , | 1 Comment

Do The Super Rich Know What You Are Selling?

Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts | Tagged , , , , , , , , , | 4 Comments

How Should Luxury Marketers Look at the Wealth Gap?

  According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:   The Top 1 Percent: –       11,700 households with an Average … Continue reading

Posted in Marketing, Media, Research, Uncategorized | Tagged , , , , , , , , | Leave a comment

Do the Super Rich only drive Lamborghini’s and Ferrari’s?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. ? At the same time, depending on whose research you…

Posted in Uncategorized | Leave a comment