Category Archives: Investment

“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

Posted on September 3, 2016 by Doug Gollan

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”

Posted on April 2, 2016 by Doug Gollan

  Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.**  Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading →

Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw | Tagged , , , , , , , , , , | Leave a comment

How Do The Super Rich Make Their Money?

Posted on March 26, 2016 by Doug Gollan

In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task.   But first let me clarify. When I say jet owners, it also … Continue reading →

Posted in douggollan, Fashion, Home Furnishings/Shelter, Investment, Jewelry, luxury, Media, private jet, Research, Uncategorized | Tagged , , , , , , , , | Leave a comment

How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil

Posted on August 23, 2015 by Doug Gollan

There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading →

Posted in douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches | Tagged , , , , | Leave a comment

The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address

Posted on June 12, 2015 by Doug Gollan

Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading →

Posted in douggollan, Fashion, Investment, Jewelry, luxury, Marketing, superrich, switzerland | Tagged , , , , , | Leave a comment

Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult

Posted on January 23, 2015 by Doug Gollan

American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading →

Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts | Tagged , , , , , , , , , , , , , , , | 3 Comments

UHNW Marketing 101: What are the levels of Super Rich?

Posted on January 17, 2015 by Doug Gollan

First of all, the below is a reprint from Reddit user A1988eli.  However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading →

Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches | Tagged , , , , , , , , , , , , | Leave a comment

In Search of Super Rich Customers? We Think You’ll Be Surprised…

Posted on November 25, 2014 by Doug Gollan

Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits | Tagged , , , , , , , , , | 3 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Posted on November 20, 2014 by Doug Gollan

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

Do You Sell Products or Services to the Super Rich? So Do We…

Posted on October 3, 2014 by Doug Gollan

Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm   Who are the Super Rich? The go by different terms: … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , | 1 Comment

Valuing Visitors To Your Destination: Say It With Flowers  

Posted on June 7, 2014 by Doug Gollan

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading →

Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment