Category Archives: Cruises

“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

Posted on September 3, 2016 by Doug Gollan

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

New Things I Learned About Marketing To The Super Rich Online

Posted on June 19, 2016 by Doug Gollan

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading →

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

The Top 10 Things Rich People Buy

Posted on February 3, 2015 by Doug Gollan

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Super Rich Folks Like To Mix With…

Posted on November 1, 2014 by Doug Gollan

Turns out the Super Rich want to mix with, well, at least the next level of rich. Or at least some of the Super Rich do. When Four Seasons Hotels & Resorts launched around-the-world private jet tours with Seattle-based TCS … Continue reading →

Posted in Cruises, Marketing, Media, private jet, Research | Tagged , | 2 Comments

What’s the Best Media to Market Luxury?

Posted on April 27, 2014 by Doug Gollan

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading →

Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits | Tagged , , , , , , , , , , , , , , | 6 Comments

The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

Posted on April 22, 2014 by Doug Gollan

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments