Category Archives: Touristm

New Things I Learned About Marketing To The Super Rich Online

Posted on June 19, 2016 by Doug Gollan

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading →

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy

Posted on January 28, 2015 by Doug Gollan

Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world.  Team … Continue reading →

Posted in Hotels, Jewelry, luxury, private jet, Touristm, uhnw | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season

Posted on December 9, 2014 by Doug Gollan

On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading →

Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts | Tagged , , , , , | 1 Comment

Super Rich Luxury Spending Creates Over 5,000,000 Jobs….

Posted on December 4, 2014 by Doug Gollan

Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , | 4 Comments

In Search of Super Rich Customers? We Think You’ll Be Surprised…

Posted on November 25, 2014 by Doug Gollan

Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits | Tagged , , , , , , , , , | 3 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Posted on November 20, 2014 by Doug Gollan

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

Do You Sell Products or Services to the Super Rich? So Do We…

Posted on October 3, 2014 by Doug Gollan

Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm   Who are the Super Rich? The go by different terms: … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , | 1 Comment

How Much Does It Cost To Charter A Yacht — After You Pay For The Charter?

Posted on August 2, 2014 by Doug Gollan

The Median Household Income in the United States is $51,371. A step higher the Ipsos Affluent Survey identifies some 59 million “affluent” Americans in its annual research, defined as households that make at least $100,000 per year. The Median income … Continue reading →

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Valuing Visitors To Your Destination: Say It With Flowers  

Posted on June 7, 2014 by Doug Gollan

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading →

Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

UHNWs Shell Out Big Money For Private Concerts

Posted on May 25, 2014 by Doug Gollan

The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire.  Look at your favorite rock star.   Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Roman Holiday: Meet A Private Jet Flight Attendant For Pets

Posted on May 25, 2014 by Doug Gollan

  American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading →

Posted in Media, Research, Touristm | Tagged , , , , , , , | 2 Comments

Private Jets Brought Over $600 Million to Central Europe in Q1 2014

Posted on May 10, 2014 by Doug Gollan

Recently the Central European Private Aviation Association released first quarter private jet usage figures for its member countries. While we may think of places like Palm Beach and Cannes when we think of private jets, and the money they bring, … Continue reading →

Posted in Marketing, private jet, Research, Touristm | Tagged , , , , | 1 Comment