Tag Archives: Home/Shelter

What Luxury Marketers Can Learn From Proctor & Gamble

Posted on June 25, 2016 by Doug Gollan

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading →

Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , , , , , , , | 1 Comment

The Top 10 Things Rich People Buy

Posted on February 3, 2015 by Doug Gollan

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

Posted on January 22, 2015 by Doug Gollan

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

In Search of Super Rich Customers? We Think You’ll Be Surprised…

Posted on November 25, 2014 by Doug Gollan

Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits | Tagged , , , , , , , , , | 3 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Posted on November 20, 2014 by Doug Gollan

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

What’s the Best Media to Market Luxury?

Posted on April 27, 2014 by Doug Gollan

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading →

Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits | Tagged , , , , , , , , , , , , , , | 6 Comments

The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

Posted on April 22, 2014 by Doug Gollan

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments