Tag Archives: Auto

What Luxury Marketers Can Learn From Proctor & Gamble

Posted on June 25, 2016 by Doug Gollan

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading →

Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , , , , , , , | 1 Comment

How Do The Super Rich Spend Their Money? Ask An Asset Manager!

Posted on May 2, 2015 by Doug Gollan

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading →

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The Top 10 Things Rich People Buy

Posted on February 3, 2015 by Doug Gollan

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

Posted on January 22, 2015 by Doug Gollan

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

For The Titans Of Finance, Christmas Comes In The Spring

Posted on January 9, 2015 by Doug Gollan

Black Friday.  Cyber Monday.  When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind.  And of course, … Continue reading →

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Super Rich Luxury Spending Creates Over 5,000,000 Jobs….

Posted on December 4, 2014 by Doug Gollan

Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , | 4 Comments

In Search of Super Rich Customers? We Think You’ll Be Surprised…

Posted on November 25, 2014 by Doug Gollan

Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits | Tagged , , , , , , , , , | 3 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Posted on November 20, 2014 by Doug Gollan

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life

Posted on May 11, 2014 by Doug Gollan

A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading →

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The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

Posted on April 22, 2014 by Doug Gollan

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Do the Super Rich only drive Lamborghinis and Ferraris?

Posted on April 21, 2014 by Doug Gollan

The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. At the same time, depending on whose research you look at Ultra High Net Worth (UHNW) families (generally defined as having a Net Worth of at least $30 … Continue reading →

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