Tag Archives: marketing to the super rich

The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers

Knight Frank is out with their 2017 Wealth Report, and it like others projects significant growth both in the Ultra High Net Worth (UHNW) population and their cumulative wealth.   While the past 30 years have seen record levels of … Continue reading

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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading

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How Do The Super Rich Spend Their Money? Ask An Asset Manager!

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading

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Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading

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