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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Mass Affluent
What Luxury Marketers Can Learn From Proctor & Gamble
Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve. Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading
Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw
Tagged Aspirational, Auto, Home/Shelter, Luxury, Luxury Auto, Luxury Marketing, Magazines, Mass Affluent, Media, P&G, Proctor&Gamble, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
Gallup: Mass Affluent Cutting Back On Spending
The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading
Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches
Tagged #1percent, #onepercent, douggollan, Gallup, Luxury Marketing, Mass Affluent, Media, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”
Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading
Posted in douggollan, Marketing, Media, Research, superrich, uhnw
Tagged #1percent, #onepercent, Luxury, Mass Affluent, Research, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
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Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult
American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading
Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts
Tagged #realestate, Aspirational, billionaire, Celebrities, Davos, Davos2015, douggollan, Events, Jeff Greene, JeffGreene, Luxury, Luxury Marketing, Marketing, Mass Affluent, Most Expensive Houses in the United States, Real Estate
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What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For The Titans Of Finance, Christmas Comes In The Spring
Black Friday. Cyber Monday. When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind. And of course, … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research
Tagged Auto, Jeweler, Luxury Marketing, Magazines, Mass Affluent, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season
On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading
Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts
Tagged Camper & Nicholsons, Hotels, Luxury, Luxury Marketing, Marketing, Mass Affluent
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7 Insights About Marketing to the Super Rich
Having spent the first couple days of the week in Cannes, France at The International Luxury Travel Mart (#ILTM) I wish I had a Euro for each time the word experience or experiential was heard. Yes, I too would be … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Celebrities, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Over $1 Trillion Sold: Appreciation of Craftsmanship or Unrestrained Consumption?
The global luxury industry sells over $1 trillion of handbags, shoes, cars, vacations, watches, suits, rings, bracelets and earrings a year, according to Bain & Co. Is it appreciation of craftsmanship or just consumption? Has the luxury industry … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media
Tagged Fashion, Mass Affluent, Rolls Royce, Top 0.1 Percent, UHNW, Watches
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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security
Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading
Posted in Fashion, Jewelry, Marketing, Media, Research
Tagged Aspirational, Luxury, Magazines, Mass Affluent, Media, Super Rich, UHNW
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How Much Does It Cost To Charter A Yacht — After You Pay For The Charter?
The Median Household Income in the United States is $51,371. A step higher the Ipsos Affluent Survey identifies some 59 million “affluent” Americans in its annual research, defined as households that make at least $100,000 per year. The Median income … Continue reading
Posted in Media, Touristm, Yachts
Tagged Camper & Nicholsons, Cruises, Luxury, Luxury Marketing, luxury resort, Mass Affluent, Superyacht, Top 0.1 Percent, Ultra High Net Worth
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When It Comes To Visiting Kids At Camp Or Taking Them To College, More Wealthy Families Are Flying Privately
Wheels Up is a company founded by serial entrepreneur Kenny Dichter who started MarquisJet, pioneer of the 25-hour jet card in 2001. By presenting private jet travel as a lifestyle choice (get home in time to see your kid’s soccer … Continue reading
Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
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Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings
Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading
Posted in Watches, Yachts
Tagged Aspirational, Camper & Nicholsons, Luxury, Luxury Marketing, Magazines, Mass Affluent, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth, Watches
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Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”
While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
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UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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What Can Luxury Marketers Learn From Politicians?
The Super Rich seem to have opened their bank accounts in a big way for politicians. New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Media, private jet, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For Aspirational Consumers, Saving Is The New Black
Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Magazines, Marketing, Mass Affluent, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 