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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Megayacht
Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
1 Comment
Up Close With The Super Rich: Tales From Life Aboard A Superyacht
The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading
Posted in Jewelry, Research, Yachts
Tagged Camper & Nicholsons, Luxury Marketing, Megayacht, Super Rich, Superyacht, UHNW, Ultra High Net Worth
6 Comments
Seeing Deep Pockets at Sea
So you thought you had a bunch of bills to pay? We all know that feeling when we have to fix the deck or refurnish the basement. According to The 2013 (Super) Yacht Index published by Camper & … Continue reading
Posted in Marketing, Media, Research
Tagged Camper & Nicholsons, Luxury, Luxury Marketing, Marketing, Megayacht, Research, Super Rich, Superyacht, Superyacht News, UHNW, Ultra High Net Worth
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 