-
Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
Archives
- February 2021
- October 2020
- August 2020
- July 2020
- July 2017
- June 2017
- April 2017
- March 2017
- January 2017
- September 2016
- August 2016
- June 2016
- April 2016
- March 2016
- January 2016
- December 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
Categories
- Auto (19)
- Cruises (6)
- Divorce (4)
- douggollan (20)
- Fashion (27)
- Home Furnishings/Shelter (19)
- Hotels (27)
- Investment (11)
- Jewelry (42)
- luxury (34)
- Marketing (64)
- meda (3)
- Media (53)
- private jet (34)
- real estate (4)
- Research (55)
- Shelter (11)
- Spa (10)
- superrich (31)
- switzerland (4)
- tourism (15)
- Touristm (12)
- uhnw (31)
- Uncategorized (32)
- Watches (28)
- Wines/Spirits (12)
- Yachts (20)
-
Archives
Tag Archives: Aspirational
What Luxury Marketers Can Learn From Proctor & Gamble
Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve. Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading
Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw
Tagged Aspirational, Auto, Home/Shelter, Luxury, Luxury Auto, Luxury Marketing, Magazines, Mass Affluent, Media, P&G, Proctor&Gamble, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”
Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.** Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading
Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #onepercent, Aspirational, douggollan, Luxury Marketing, Media, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
Leave a comment
How Do The Super Rich Make Their Money?
In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task. But first let me clarify. When I say jet owners, it also … Continue reading
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
3 Comments
Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?
If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading
For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
Leave a comment
How To Tell You’re Not Super Rich: Home Improvement Edition
Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading
Posted in Home Furnishings/Shelter, real estate, superrich, uhnw
Tagged #1percent, #mansion, #onepercent, #realestate, #shelter, Aspirational, chalets, douggollan, Luxury, superrich, UHNW, wealthx
1 Comment
Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult
American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading
Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts
Tagged #realestate, Aspirational, billionaire, Celebrities, Davos, Davos2015, douggollan, Events, Jeff Greene, JeffGreene, Luxury, Luxury Marketing, Marketing, Mass Affluent, Most Expensive Houses in the United States, Real Estate
3 Comments
What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…
The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading
Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches
Tagged #baselworld2015, #sihh2015, Aspirational, douggollan, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines, Super Rich, switzerland, UHNW, Watches, wealth-x, wealthx
Leave a comment
7 Insights About Marketing to the Super Rich
Having spent the first couple days of the week in Cannes, France at The International Luxury Travel Mart (#ILTM) I wish I had a Euro for each time the word experience or experiential was heard. Yes, I too would be … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Celebrities, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
Leave a comment
New Trends Threaten To Shake Up Buying Habits Of Aspirational Luxury Consumers
What does the next wave of aspirational consumers want? How will they buy it? Where will their purveyors of luxury come from? If the principal of retail design firm JGA is correct, a continental shift is ahead. Ken Nisch … Continue reading
Posted in Jewelry, Media, Research
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Media, Social Media, Top 0.1 Percent
Leave a comment
Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security
Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading
Posted in Fashion, Jewelry, Marketing, Media, Research
Tagged Aspirational, Luxury, Magazines, Mass Affluent, Media, Super Rich, UHNW
Leave a comment
What Luxury Marketers Can Learn From Wayne Gretzky and The New Rules of Retail…
Former Women’s Wear Daily Editor Robin Lewis is co-author of the 2010 book “The New Rules of Retail.” He has also held executive positions at DuPont, VF Corporation, Goldman Sachs and is CEO and Editor of The Robin Report, a … Continue reading
Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
1 Comment
Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings
Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading
Posted in Watches, Yachts
Tagged Aspirational, Camper & Nicholsons, Luxury, Luxury Marketing, Magazines, Mass Affluent, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth, Watches
1 Comment
Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”
While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
Leave a comment
UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
What Can Luxury Marketers Learn From Politicians?
The Super Rich seem to have opened their bank accounts in a big way for politicians. New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Media, private jet, Top 0.1 Percent, UHNW, Ultra High Net Worth
Leave a comment
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 