WeChat is an effective way to market to Chinese visitors to the U.S.
WeChat is a key strategic element of gaining more business from Chinese visitors to the U.S., particularly repeat visitors who are harder to reach because they tend to travel independently instead of with groups.
There are over 700 million Chinese currently on WeChat, and over 100 million Chinese who travel internationally each year, so how do you find the approximately 1.4 million repeat Chinese visitors that are expected to come to the U.S. during 2016?
It may sound like finding a needle in the haystack, but it’s not!
By creating a specific WeChat account for Chinese visitors to the U.S., jewelry, watch and fashion companies can promote their own retail locations. Real estate companies can build awareness and get appointment requests.
– If you don’t have your own retail, you can use WeChat to direct Chinese visitors to your wholesale accounts.
– If you have your own retail, but only have a WeChat account serving the Chinese domestic market, we can create a specific one for travelers to the U.S.
The key of course is to identify those Chinese consumers who are traveling to the U.S. in the near future!
Since 1994, Essentially America Group has been specializing in inbound tourism to the U.S., and since 2012 we have been active in China having created TravelUSA, our exclusive WeChat platform that averages 40,000 active, qualified users on a weekly basis. Users get entrance to TravelUSA via a QR code only in Essentially America China, our magazine they are given when they apply for their visa renewal before leaving for the U.S. In fact, 80% of the Chinese who apply for a U.S. visa renewal travel to the U.S. within 60 days and over 95% in six months. This means you are reaching readers ready to shop and buy!
In November (timed for Chinese New Year 2016 travel shopping trips), we will debutGalerie, a luxury lifestyle magazine version of Essentially America specifically geared towards the repeat visitor interested in shopping, fine dining and real estate purchases.
We can create a custom WeChat USA platform for you or just create content for you on our platform. We have marketing programs to fit your budget, and most importantly we have a guaranteed way to target the Chinese repeat visitor to the U.S.
Email me at douggollan@aol.com, and I can show you how you can benefit fromEssentially America’s more than two decades of expertise.
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 