Category Archives: uhnw

What Luxury Marketers Can Learn From President Donald Trump

  According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading

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Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group

Acquisition of new ultra-high-net-worth (UHNW) consumers will be key to building sales for luxury brands as they adapt to the new normal of annual growth in the 3-5 percent range, down from 8-10 percent during the halcyon days of the … Continue reading

Posted in Auto, superrich, tourism, uhnw, Watches, Yachts | Tagged , , , , , , | Leave a comment

“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

What Luxury Marketers Can Learn From Proctor & Gamble

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading

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“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”

  Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.**  Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading

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Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers

Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Gallup: Mass Affluent Cutting Back On Spending

The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading

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Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise

  While common wisdom among many luxury brands is that Arts and Culture is the best way to reach Super Rich patrons who are potential customers, a small sample survey by Wealth-X shows museums, operas and so on ranked fifth … Continue reading

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Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”

Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading

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The Super Rich: The Good, The Bad, The Ugly and The Sad

While perceptions of the super rich are often tied to what we read in the press, rarely do we get insights from the people who work directly for and with UHNW families. The Super Rich are generally diligent in making … Continue reading

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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?

If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading

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How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil

There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading

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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury

New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading

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Donald Trump: What Luxury Marketers Should Learn

Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading

Posted in Hotels, luxury, Marketing, Media, superrich, uhnw | Tagged , , , , , , , , | 3 Comments

Marketing To The Super Rich Is More Complicated Than Knowing Where They Go

Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record.  Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading

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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading

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After Russia, What’s The Next Hot Market For Luxury?

An article by The Moscow Times Friday reported “spending by Russian tourists abroad has plunged, diving 51 percent in January after falling 44 percent in December because of the ruble’s freefall.” The report cited figures released by tax-refund company Global Blue. On its website, the … Continue reading

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Some Advice For The Super Rich

I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches | Tagged , , , , , , , , , , , | 5 Comments

Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading

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How To Tell You’re Not Super Rich: Home Improvement Edition

Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading

Posted in Home Furnishings/Shelter, real estate, superrich, uhnw | Tagged , , , , , , , , , , , | 1 Comment