Category Archives: uhnw

Some Advice For The Super Rich

Posted on February 12, 2015 by Doug Gollan

I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading →

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches | Tagged , , , , , , , , , , , | 5 Comments

Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

Posted on February 8, 2015 by Doug Gollan

My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading →

Posted in douggollan, Marketing, Media, private jet, Research, uhnw | Tagged , , , , , , , , , , , , | 2 Comments

How To Tell You’re Not Super Rich: Home Improvement Edition

Posted on February 4, 2015 by Doug Gollan

Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading →

Posted in Home Furnishings/Shelter, real estate, superrich, uhnw | Tagged , , , , , , , , , , , | 1 Comment

The Top 10 Things Rich People Buy

Posted on February 3, 2015 by Doug Gollan

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

Posted on January 31, 2015 by Doug Gollan

The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading →

Posted in Divorce, Marketing, private jet, Research, superrich, uhnw | Tagged , , , , , , , , , , , , | 2 Comments

Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy

Posted on January 28, 2015 by Doug Gollan

Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world.  Team … Continue reading →

Posted in Hotels, Jewelry, luxury, private jet, Touristm, uhnw | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Flight Cancelled? Not If You Are On A Private Jet!

Posted on January 27, 2015 by Doug Gollan

#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow.  But not everyone is getting snowed in.  A quick check of flight tracking website Flightaware.com and airport websites … Continue reading →

Posted in luxury, private jet, superrich, tourism, uhnw | Tagged , , , , , , , , , , , | 1 Comment

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

Posted on January 22, 2015 by Doug Gollan

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

What Does Oxfam Data Mean For Luxury Marketers?

Posted on January 19, 2015 by Doug Gollan

According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading →

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits | Tagged , , , , , , , , | 1 Comment

UHNW Marketing 101: What are the levels of Super Rich?

Posted on January 17, 2015 by Doug Gollan

First of all, the below is a reprint from Reddit user A1988eli.  However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading →

Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches | Tagged , , , , , , , , , , , , | Leave a comment

For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…  

Posted on January 15, 2015 by Doug Gollan

The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading →

Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches | Tagged , , , , , , , , , , , , , , | Leave a comment