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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: #1percent
“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”
Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.** Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading
Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #onepercent, Aspirational, douggollan, Luxury Marketing, Media, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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How Do The Super Rich Make Their Money?
In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task. But first let me clarify. When I say jet owners, it also … Continue reading
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
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Gallup: Mass Affluent Cutting Back On Spending
The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading
Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches
Tagged #1percent, #onepercent, douggollan, Gallup, Luxury Marketing, Mass Affluent, Media, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”
Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading
Posted in douggollan, Marketing, Media, Research, superrich, uhnw
Tagged #1percent, #onepercent, Luxury, Mass Affluent, Research, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Are Luxury Brands Overexposed To Arts And Culture?
As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading
Posted in Uncategorized
Tagged #1percent, Art Basel Miami, ArtBaselMiami, Jewelry, Super Rich, superrich, Timepieces, UHNW, Ultra High Net Worth, Watches
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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?
If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading
How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil
There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading
Posted in douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #1percent, #onepercent, #realestate, billionaire, Celebrities
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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go
Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record. Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading
The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address
Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading
Posted in douggollan, Fashion, Investment, Jewelry, luxury, Marketing, superrich, switzerland
Tagged #1percent, #lvmh, #onepercent, Cartier, richemont, swatch
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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
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Some Advice For The Super Rich
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches
Tagged #1percent, #onepercent, bizav, Doug Gollan UHNW luxury expert, JeffGreene, NPR, privatejet, Stephen Schwarzman, Super Rich, superrich, UHNW, Ultra High Net Worth
5 Comments
Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading
Posted in douggollan, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #mansion, #onepercent, Doug Gollan, douggollan, privatejet, Super Rich, superrich, The Daily Beast, UHNW, Ultra High Net Worth, wealth-x, wealthx
2 Comments
How To Tell You’re Not Super Rich: Home Improvement Edition
Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading
Posted in Home Furnishings/Shelter, real estate, superrich, uhnw
Tagged #1percent, #mansion, #onepercent, #realestate, #shelter, Aspirational, chalets, douggollan, Luxury, superrich, UHNW, wealthx
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Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy
Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world. Team … Continue reading
Posted in Hotels, Jewelry, luxury, private jet, Touristm, uhnw
Tagged #1percent, #BerkshireHathaway, #diamond, #onepercent, #Ruby, #WarrenBuffett, billionaire, business aviation, douggollan, Events, Hotels, Jeweler, Lady Antebellum, MolinaFineJewelers, NetJets, privatejet, superrich, UHNW
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Flight Cancelled? Not If You Are On A Private Jet!
#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow. But not everyone is getting snowed in. A quick check of flight tracking website Flightaware.com and airport websites … Continue reading
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 