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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Luxury Marketing
Part 2: What Luxury Marketers Can Learn From President Trump
Having an UHNW President provides luxury marketers some unique opportunities to learn about selling to the super rich. Continue reading
Posted in luxury, Marketing, Media, uhnw
Tagged #Donald Trump, Doug Gollan, Luxury Marketing, Marketing, marketing to the super rich, Media, Research, selling to the super rich, shopping, Super Rich, UHNW
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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?
What do the Super Rich do when they aren’t overseeing their various business interests? Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading
Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts
Tagged douggollan, Jeweler, Luxury, Luxury Marketing, Media, private jet, privatejet, Research, Super Rich, superrich, UHNW, Ultra High Net Worth, Watches
3 Comments
What Luxury Marketers Can Learn From Proctor & Gamble
Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve. Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading
Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw
Tagged Aspirational, Auto, Home/Shelter, Luxury, Luxury Auto, Luxury Marketing, Magazines, Mass Affluent, Media, P&G, Proctor&Gamble, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”
Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.** Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading
Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #onepercent, Aspirational, douggollan, Luxury Marketing, Media, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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How Do The Super Rich Make Their Money?
In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task. But first let me clarify. When I say jet owners, it also … Continue reading
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
3 Comments
Gallup: Mass Affluent Cutting Back On Spending
The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading
Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches
Tagged #1percent, #onepercent, douggollan, Gallup, Luxury Marketing, Mass Affluent, Media, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury
New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading
Posted in douggollan, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged Luxury Marketing, selling to the super rich, selling to uhnw, superrich, UHNW
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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go
Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record. Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading
For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
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The Super Rich, Luxury Watches and the Internet. What’s the future?
There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015. The activity translates to about 230 million searches annually. If one considers that … Continue reading
Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult
American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading
Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts
Tagged #realestate, Aspirational, billionaire, Celebrities, Davos, Davos2015, douggollan, Events, Jeff Greene, JeffGreene, Luxury, Luxury Marketing, Marketing, Mass Affluent, Most Expensive Houses in the United States, Real Estate
3 Comments
Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
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What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
UHNW Marketing 101: What are the levels of Super Rich?
First of all, the below is a reprint from Reddit user A1988eli. However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading
Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #baselworld2015, #sihh2015, billionaire, douggollan, Jeweler, Lamborghini, Luxury, Luxury Marketing, private jet, privatejet, Research, superrich, UHNW
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For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…
The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading
Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches
Tagged #baselworld2015, #sihh2015, Aspirational, douggollan, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines, Super Rich, switzerland, UHNW, Watches, wealth-x, wealthx
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For The Titans Of Finance, Christmas Comes In The Spring
Black Friday. Cyber Monday. When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind. And of course, … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research
Tagged Auto, Jeweler, Luxury Marketing, Magazines, Mass Affluent, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Surprising Passion Points of the Super Rich
Last Friday I was interviewing legendary travel agent Bill Fischer for a book I am working on called “Secrets of Selling to the Super Rich.” Earlier in the week another rendition of Art Basel Miami had just concluded where luxury brands … Continue reading
Posted in Fashion, Hotels, Jewelry, Marketing, Media, private jet, Watches
Tagged #baselworld2015, #sihh2015, Events, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 