Monthly Archives: May 2014

Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”

  While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading

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UHNWs Shell Out Big Money For Private Concerts

The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire.  Look at your favorite rock star.   Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Roman Holiday: Meet A Private Jet Flight Attendant For Pets

  American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading

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What Can Luxury Marketers Learn From Politicians?

  The Super Rich seem to have opened their bank accounts in a big way for politicians.  New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading

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For Aspirational Consumers, Saving Is The New Black

  Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading

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A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life

A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading

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Private Jets Brought Over $600 Million to Central Europe in Q1 2014

Recently the Central European Private Aviation Association released first quarter private jet usage figures for its member countries. While we may think of places like Palm Beach and Cannes when we think of private jets, and the money they bring, … Continue reading

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Up Close With The Super Rich: Tales From Life Aboard A Superyacht

The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading

Posted in Jewelry, Research, Yachts | Tagged , , , , , , | 6 Comments

Five Reasons It’s Hard To Find Good Research On “The 1 Percent”  

One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading

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What Do Billionaires Want?

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts | Tagged , , , , , , , , , , , , , | 3 Comments

Private Jets Are Flying High

General Aviation, the umbrella industry that covers private jet use contributes $150 billion a year and 1.2 million jobs for the U.S. economy and is one of the few industries that contributes to the economies of all 50 states. The … Continue reading

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