Category Archives: Media

The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers

Knight Frank is out with their 2017 Wealth Report, and it like others projects significant growth both in the Ultra High Net Worth (UHNW) population and their cumulative wealth.   While the past 30 years have seen record levels of … Continue reading

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What Luxury Marketers Can Learn From President Donald Trump

  According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading

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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading

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What Luxury Marketers Can Learn From Proctor & Gamble

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading

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New Things I Learned About Marketing To The Super Rich Online

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”

  Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.**  Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading

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How Do The Super Rich Make Their Money?

In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task.   But first let me clarify. When I say jet owners, it also … Continue reading

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Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers

Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading

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Gallup: Mass Affluent Cutting Back On Spending

The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading

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Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise

  While common wisdom among many luxury brands is that Arts and Culture is the best way to reach Super Rich patrons who are potential customers, a small sample survey by Wealth-X shows museums, operas and so on ranked fifth … Continue reading

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Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”

Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading

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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?

If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading

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How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil

There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading

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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury

New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading

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Donald Trump: What Luxury Marketers Should Learn

Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading

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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go

Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record.  Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading

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Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?

Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading

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Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading

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The Top 10 Things Rich People Buy

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult

American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading

Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts | Tagged , , , , , , , , , , , , , , , | 3 Comments