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Archives
Category Archives: Shelter
“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Top 10 Things Rich People Buy
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts
Tagged #baselworld2015, #diamond, Auto, automobiles, business aviation, chalets, collector, cruise, Cruises, divorce, douggollan, Fashion, home improvement, Home/Shelter, Jewelry, private jet, privatejet, superrich, UHNW, Villas, Watches, What do the Rich buy, What do the Super Rich buy, wines and spirits, yacht charter
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Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
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What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Fashion, Ferrari, Home/Shelter, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort
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Do You Sell Products or Services to the Super Rich? So Do We…
Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm Who are the Super Rich? The go by different terms: … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts
Tagged Luxury Marketing, Top 0.1 Percent, UHNW, Ultra High Net Worth
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UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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What’s the Best Media to Market Luxury?
What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading
Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits
Tagged Celebrities, Cruises, Events, Fashion, Home/Shelter, Jeweler, Luxury, Luxury Marketing, luxury resort, Magazines, Media, Research, Resorts, Social Media, Spa
6 Comments
Do The Super Rich Know What You Are Selling?
Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Mass Affluent, Spa, Super Rich, Superyacht, Top 0.1 Percent, Ultra High Net Worth
4 Comments
The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013
Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts
Tagged Auto, Cruises, Events, Fashion, Home/Shelter, Jeweler, Luxury, Luxury Marketing, Research, Spa, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth, Villas, Watches, Wines/Spirits
7 Comments