Tag Archives: superrich

What Luxury Marketers Can Learn From President Donald Trump

Posted on January 28, 2017 by Doug Gollan

  According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading →

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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

Posted on September 3, 2016 by Doug Gollan

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?

Posted on August 21, 2016 by Doug Gollan

What do the Super Rich do when they aren’t overseeing their various business interests?   Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading →

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What Luxury Marketers Can Learn From Proctor & Gamble

Posted on June 25, 2016 by Doug Gollan

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading →

Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , , , , , , , | 1 Comment

Gallup: Mass Affluent Cutting Back On Spending

Posted on January 7, 2016 by Doug Gollan

The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading →

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Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise

Posted on January 3, 2016 by Doug Gollan

  While common wisdom among many luxury brands is that Arts and Culture is the best way to reach Super Rich patrons who are potential customers, a small sample survey by Wealth-X shows museums, operas and so on ranked fifth … Continue reading →

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Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”

Posted on December 5, 2015 by Doug Gollan

Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading →

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The Super Rich: The Good, The Bad, The Ugly and The Sad

Posted on October 28, 2015 by Doug Gollan

While perceptions of the super rich are often tied to what we read in the press, rarely do we get insights from the people who work directly for and with UHNW families. The Super Rich are generally diligent in making … Continue reading →

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Are Luxury Brands Overexposed To Arts And Culture?

Posted on October 17, 2015 by Doug Gollan

As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading →

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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?

Posted on September 12, 2015 by Doug Gollan

If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading →

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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury

Posted on August 8, 2015 by Doug Gollan

New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading →

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The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media

Posted on July 10, 2015 by Doug Gollan

According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading →

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Donald Trump: What Luxury Marketers Should Learn

Posted on July 9, 2015 by Doug Gollan

Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading →

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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go

Posted on June 21, 2015 by Doug Gollan

Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record.  Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading →

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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

Posted on May 17, 2015 by Doug Gollan

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading →

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How Do The Super Rich Spend Their Money? Ask An Asset Manager!

Posted on May 2, 2015 by Doug Gollan

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading →

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Why The Rich Can’t Catch A Break (With a little help from The New York Times)

Posted on April 26, 2015 by Doug Gollan

So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading →

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Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?

Posted on March 20, 2015 by Doug Gollan

Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading →

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The Super Rich, Luxury Watches and the Internet. What’s the future?

Posted on March 19, 2015 by Doug Gollan

There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015.  The activity translates to about 230 million searches annually. If one considers that … Continue reading →

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10 Things You Didn’t Know About The Super Rich (and their lifestyle)

Posted on March 10, 2015 by Doug Gollan

As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading →

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