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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: privatejet
“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?
What do the Super Rich do when they aren’t overseeing their various business interests? Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading
Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts
Tagged douggollan, Jeweler, Luxury, Luxury Marketing, Media, private jet, privatejet, Research, Super Rich, superrich, UHNW, Ultra High Net Worth, Watches
3 Comments
The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media
According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading
Posted in Marketing, meda, private jet, Research
Tagged Angelina Jolie, Brad Pitt, business aviation, Kate Middleton, Prince William, private jet, privatejet, Royal Family, Ryan Air, superrich, Travel + Leisure, UHNW
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Why The Rich Can’t Catch A Break (With a little help from The New York Times)
So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading
10 Things You Didn’t Know About The Super Rich (and their lifestyle)
As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading
Some Advice For The Super Rich
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches
Tagged #1percent, #onepercent, bizav, Doug Gollan UHNW luxury expert, JeffGreene, NPR, privatejet, Stephen Schwarzman, Super Rich, superrich, UHNW, Ultra High Net Worth
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Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading
Posted in douggollan, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #mansion, #onepercent, Doug Gollan, douggollan, privatejet, Super Rich, superrich, The Daily Beast, UHNW, Ultra High Net Worth, wealth-x, wealthx
2 Comments
The Top 10 Things Rich People Buy
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts
Tagged #baselworld2015, #diamond, Auto, automobiles, business aviation, chalets, collector, cruise, Cruises, divorce, douggollan, Fashion, home improvement, Home/Shelter, Jewelry, private jet, privatejet, superrich, UHNW, Villas, Watches, What do the Rich buy, What do the Super Rich buy, wines and spirits, yacht charter
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Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy
Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world. Team … Continue reading
Posted in Hotels, Jewelry, luxury, private jet, Touristm, uhnw
Tagged #1percent, #BerkshireHathaway, #diamond, #onepercent, #Ruby, #WarrenBuffett, billionaire, business aviation, douggollan, Events, Hotels, Jeweler, Lady Antebellum, MolinaFineJewelers, NetJets, privatejet, superrich, UHNW
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Flight Cancelled? Not If You Are On A Private Jet!
#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow. But not everyone is getting snowed in. A quick check of flight tracking website Flightaware.com and airport websites … Continue reading
Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
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UHNW Marketing 101: What are the levels of Super Rich?
First of all, the below is a reprint from Reddit user A1988eli. However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading
Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #baselworld2015, #sihh2015, billionaire, douggollan, Jeweler, Lamborghini, Luxury, Luxury Marketing, private jet, privatejet, Research, superrich, UHNW
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 