-
Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
Archives
- February 2021
- October 2020
- August 2020
- July 2020
- July 2017
- June 2017
- April 2017
- March 2017
- January 2017
- September 2016
- August 2016
- June 2016
- April 2016
- March 2016
- January 2016
- December 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
Categories
- Auto (19)
- Cruises (6)
- Divorce (4)
- douggollan (20)
- Fashion (27)
- Home Furnishings/Shelter (19)
- Hotels (27)
- Investment (11)
- Jewelry (42)
- luxury (34)
- Marketing (64)
- meda (3)
- Media (53)
- private jet (34)
- real estate (4)
- Research (55)
- Shelter (11)
- Spa (10)
- superrich (31)
- switzerland (4)
- tourism (15)
- Touristm (12)
- uhnw (31)
- Uncategorized (32)
- Watches (28)
- Wines/Spirits (12)
- Yachts (20)
-
Archives
Monthly Archives: June 2015
Marketing To The Super Rich Is More Complicated Than Knowing Where They Go
Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record. Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading
The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address
Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading
Posted in douggollan, Fashion, Investment, Jewelry, luxury, Marketing, superrich, switzerland
Tagged #1percent, #lvmh, #onepercent, Cartier, richemont, swatch
Leave a comment
How Much Do The Super Rich Know About Luxury Goods and Services?
Today, more than ever, marketers of luxury products and services have more choices than ever. What are you doing to target Millennials? How about the exclusivity seeker? I also hear indulgers spend 15 percent more than exclusivity seekers! What about them? The … Continue reading
Posted in Uncategorized
1 Comment
The Top 10 Things Rich People Buy
Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and…
Posted in Uncategorized
Leave a comment
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 