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Archives
Category Archives: private jet
Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever
The smartphone has created new opportunities for marketing to the Super Rich Continue reading
Posted in douggollan, Jewelry, luxury, Marketing, Media, private jet, superrich, tourism, Uncategorized
Tagged Hotels, Marketing, Media, Philanthropy, Real Estate, Research, shopping
1 Comment
How The Super Rich Buy Private Jet Cards
Private jet cards are similar to debit cards in that you prepay a set amount of money into an account and then money is withdrawn from that account each time you use it. The two big differences are the amount … Continue reading
Posted in luxury, Marketing, private jet, Research, superrich, tourism, uhnw
Tagged jet card, NetJets, private aviation, private jet, selling to the super rich, selling to the uhnw, Sentient, Super Rich, UHNW, XOJET
1 Comment
What Luxury Marketers Can Learn From President Donald Trump
According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading
Posted in luxury, Marketing, Media, private jet, Research, superrich, uhnw
Tagged luxurymarketing, Marketing, Media, Research, superrich, tourism, UHNW
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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”
Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.** Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading
Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #onepercent, Aspirational, douggollan, Luxury Marketing, Media, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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How Do The Super Rich Make Their Money?
In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task. But first let me clarify. When I say jet owners, it also … Continue reading
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
3 Comments
How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil
There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading
Posted in douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #1percent, #onepercent, #realestate, billionaire, Celebrities
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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury
New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading
Posted in douggollan, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged Luxury Marketing, selling to the super rich, selling to uhnw, superrich, UHNW
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The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media
According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading
Posted in Marketing, meda, private jet, Research
Tagged Angelina Jolie, Brad Pitt, business aviation, Kate Middleton, Prince William, private jet, privatejet, Royal Family, Ryan Air, superrich, Travel + Leisure, UHNW
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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go
Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record. Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading
Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?
Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading
Posted in luxury, Marketing, Media, private jet
Tagged billionaire, luxury goods, Rich Kids of Instagram, rolex, superrich, tanya gold, UHNW, Ultra High Net Worth
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10 Things You Didn’t Know About The Super Rich (and their lifestyle)
As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading
Some Advice For The Super Rich
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches
Tagged #1percent, #onepercent, bizav, Doug Gollan UHNW luxury expert, JeffGreene, NPR, privatejet, Stephen Schwarzman, Super Rich, superrich, UHNW, Ultra High Net Worth
5 Comments
Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading
Posted in douggollan, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #mansion, #onepercent, Doug Gollan, douggollan, privatejet, Super Rich, superrich, The Daily Beast, UHNW, Ultra High Net Worth, wealth-x, wealthx
2 Comments
The Top 10 Things Rich People Buy
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts
Tagged #baselworld2015, #diamond, Auto, automobiles, business aviation, chalets, collector, cruise, Cruises, divorce, douggollan, Fashion, home improvement, Home/Shelter, Jewelry, private jet, privatejet, superrich, UHNW, Villas, Watches, What do the Rich buy, What do the Super Rich buy, wines and spirits, yacht charter
1 Comment
Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?
The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading
Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy
Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world. Team … Continue reading
Posted in Hotels, Jewelry, luxury, private jet, Touristm, uhnw
Tagged #1percent, #BerkshireHathaway, #diamond, #onepercent, #Ruby, #WarrenBuffett, billionaire, business aviation, douggollan, Events, Hotels, Jeweler, Lady Antebellum, MolinaFineJewelers, NetJets, privatejet, superrich, UHNW
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Flight Cancelled? Not If You Are On A Private Jet!
#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow. But not everyone is getting snowed in. A quick check of flight tracking website Flightaware.com and airport websites … Continue reading
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 