Tag Archives: Magazines

What Luxury Marketers Can Learn From Proctor & Gamble

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading

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New Things I Learned About Marketing To The Super Rich Online

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers

Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading

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For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…  

The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading

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For The Titans Of Finance, Christmas Comes In The Spring

Black Friday.  Cyber Monday.  When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind.  And of course, … Continue reading

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The Surprising Passion Points of the Super Rich

Last Friday I was interviewing legendary travel agent Bill Fischer for a book I am working on called “Secrets of Selling to the Super Rich.” Earlier in the week another rendition of Art Basel Miami had just concluded where luxury brands … Continue reading

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What Does Concentration of Wealth Mean To Luxury Marketers?

  If anyone has a question that wealth is concentrated at the top, the 2014 Capgemini RBC Wealth Management World Wealth Report gives a nice breakout for marketers who are looking for deep pocked consumers. It re-enforces that even among … Continue reading

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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security

Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading

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How Do You Tap Into The Next Generation of Super Rich Collectors?

The next generation of the Super Rich are growing up.  Scions of the fortune makers of the past 30 years are coming into their own.  Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading

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Three Easy Ideas On How Luxury Brands Can Improve Their Connections To Customers and Prospects

  The Luxury Marketing Council is a 20-year old “by-invitation-only” boutique group with 43 chapters worldwide and over 5,000 CEOs and CMOs representing companies targeting High Net Worth/Ultra High Net Worth consumers. The brainchild of former Bergdorf Goodman, NYSE and … Continue reading

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The Long Tail of UHNWs

Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and their families. And certainly, these are places many of them travel with some frequency. I’ve recently been speaking … Continue reading

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Valuing Visitors To Your Destination: Say It With Flowers  

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading

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Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings

Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading

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For Aspirational Consumers, Saving Is The New Black

  Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading

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What Do Billionaires Want?

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading

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What’s the Best Media to Market Luxury?

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading

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