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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Luxury
“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?
What do the Super Rich do when they aren’t overseeing their various business interests? Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading
Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts
Tagged douggollan, Jeweler, Luxury, Luxury Marketing, Media, private jet, privatejet, Research, Super Rich, superrich, UHNW, Ultra High Net Worth, Watches
3 Comments
What Luxury Marketers Can Learn From Proctor & Gamble
Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve. Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading
Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw
Tagged Aspirational, Auto, Home/Shelter, Luxury, Luxury Auto, Luxury Marketing, Magazines, Mass Affluent, Media, P&G, Proctor&Gamble, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
3 Comments
Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”
Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading
Posted in douggollan, Marketing, Media, Research, superrich, uhnw
Tagged #1percent, #onepercent, Luxury, Mass Affluent, Research, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
Donald Trump: What Luxury Marketers Should Learn
Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading
Posted in Hotels, luxury, Marketing, Media, superrich, uhnw
Tagged #Donald Trump, #DonaldTrump, Luxury, luxurymarketing, Marketing, selling luxury, Super Rich, superrich, UHNW
3 Comments
How To Tell You’re Not Super Rich: Home Improvement Edition
Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading
Posted in Home Furnishings/Shelter, real estate, superrich, uhnw
Tagged #1percent, #mansion, #onepercent, #realestate, #shelter, Aspirational, chalets, douggollan, Luxury, superrich, UHNW, wealthx
1 Comment
Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult
American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading
Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts
Tagged #realestate, Aspirational, billionaire, Celebrities, Davos, Davos2015, douggollan, Events, Jeff Greene, JeffGreene, Luxury, Luxury Marketing, Marketing, Mass Affluent, Most Expensive Houses in the United States, Real Estate
3 Comments
Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
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UHNW Marketing 101: What are the levels of Super Rich?
First of all, the below is a reprint from Reddit user A1988eli. However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading
Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #baselworld2015, #sihh2015, billionaire, douggollan, Jeweler, Lamborghini, Luxury, Luxury Marketing, private jet, privatejet, Research, superrich, UHNW
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For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…
The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading
Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches
Tagged #baselworld2015, #sihh2015, Aspirational, douggollan, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines, Super Rich, switzerland, UHNW, Watches, wealth-x, wealthx
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The Surprising Passion Points of the Super Rich
Last Friday I was interviewing legendary travel agent Bill Fischer for a book I am working on called “Secrets of Selling to the Super Rich.” Earlier in the week another rendition of Art Basel Miami had just concluded where luxury brands … Continue reading
Posted in Fashion, Hotels, Jewelry, Marketing, Media, private jet, Watches
Tagged #baselworld2015, #sihh2015, Events, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines
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Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season
On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading
Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts
Tagged Camper & Nicholsons, Hotels, Luxury, Luxury Marketing, Marketing, Mass Affluent
1 Comment
Super Rich Luxury Spending Creates Over 5,000,000 Jobs….
Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Cruises, Fashion, Luxury, Luxury Marketing, Marketing
4 Comments
In Search of Super Rich Customers? We Think You’ll Be Surprised…
Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits
Tagged Auto, Events, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Marketing, luxury resort, private jet
3 Comments
The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Fashion, Ferrari, Home/Shelter, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort
10 Comments
Super Rich Folks Like To Mix With…
Turns out the Super Rich want to mix with, well, at least the next level of rich. Or at least some of the Super Rich do. When Four Seasons Hotels & Resorts launched around-the-world private jet tours with Seattle-based TCS … Continue reading
Posted in Cruises, Marketing, Media, private jet, Research
Tagged Luxury, Luxury Marketing
2 Comments
New Trends Threaten To Shake Up Buying Habits Of Aspirational Luxury Consumers
What does the next wave of aspirational consumers want? How will they buy it? Where will their purveyors of luxury come from? If the principal of retail design firm JGA is correct, a continental shift is ahead. Ken Nisch … Continue reading
Posted in Jewelry, Media, Research
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Media, Social Media, Top 0.1 Percent
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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security
Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading
Posted in Fashion, Jewelry, Marketing, Media, Research
Tagged Aspirational, Luxury, Magazines, Mass Affluent, Media, Super Rich, UHNW
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 