Tag Archives: Media

The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers

Knight Frank is out with their 2017 Wealth Report, and it like others projects significant growth both in the Ultra High Net Worth (UHNW) population and their cumulative wealth.   While the past 30 years have seen record levels of … Continue reading

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What Luxury Marketers Can Learn From President Donald Trump

  According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading

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Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group

Acquisition of new ultra-high-net-worth (UHNW) consumers will be key to building sales for luxury brands as they adapt to the new normal of annual growth in the 3-5 percent range, down from 8-10 percent during the halcyon days of the … Continue reading

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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?

What do the Super Rich do when they aren’t overseeing their various business interests?   Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading

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What Luxury Marketers Can Learn From Proctor & Gamble

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading

Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , , , , , , , | 1 Comment

New Things I Learned About Marketing To The Super Rich Online

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”

  Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.**  Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading

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How Do The Super Rich Make Their Money?

In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task.   But first let me clarify. When I say jet owners, it also … Continue reading

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Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers

Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Gallup: Mass Affluent Cutting Back On Spending

The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading

Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches | Tagged , , , , , , , , , , , | Leave a comment

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

New Trends Threaten To Shake Up Buying Habits Of Aspirational Luxury Consumers

What does the next wave of aspirational consumers want? How will they buy it? Where will their purveyors of luxury come from?   If the principal of retail design firm JGA is correct, a continental shift is ahead. Ken Nisch … Continue reading

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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security

Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading

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What Luxury Marketers Can Learn From Wayne Gretzky and The New Rules of Retail…

Former Women’s Wear Daily Editor Robin Lewis is co-author of the 2010 book “The New Rules of Retail.” He has also held executive positions at DuPont, VF Corporation, Goldman Sachs and is CEO and Editor of The Robin Report, a … Continue reading

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How Do You Tap Into The Next Generation of Super Rich Collectors?

The next generation of the Super Rich are growing up.  Scions of the fortune makers of the past 30 years are coming into their own.  Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading

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Three Easy Ideas On How Luxury Brands Can Improve Their Connections To Customers and Prospects

  The Luxury Marketing Council is a 20-year old “by-invitation-only” boutique group with 43 chapters worldwide and over 5,000 CEOs and CMOs representing companies targeting High Net Worth/Ultra High Net Worth consumers. The brainchild of former Bergdorf Goodman, NYSE and … Continue reading

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The Long Tail of UHNWs

Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and their families. And certainly, these are places many of them travel with some frequency. I’ve recently been speaking … Continue reading

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Valuing Visitors To Your Destination: Say It With Flowers  

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading

Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

What Can Luxury Marketers Learn From Politicians?

  The Super Rich seem to have opened their bank accounts in a big way for politicians.  New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading

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