Tag Archives: Ultra High Net Worth

“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases

Posted on September 3, 2016 by Doug Gollan

  If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?

Posted on August 21, 2016 by Doug Gollan

What do the Super Rich do when they aren’t overseeing their various business interests?   Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading →

Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , | 3 Comments

What Luxury Marketers Can Learn From Proctor & Gamble

Posted on June 25, 2016 by Doug Gollan

  Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve.  Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading →

Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , , , , , , , | 1 Comment

New Things I Learned About Marketing To The Super Rich Online

Posted on June 19, 2016 by Doug Gollan

  First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading →

Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”

Posted on April 2, 2016 by Doug Gollan

  Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.**  Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading →

Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw | Tagged , , , , , , , , , , | Leave a comment

How Do The Super Rich Make Their Money?

Posted on March 26, 2016 by Doug Gollan

In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task.   But first let me clarify. When I say jet owners, it also … Continue reading →

Posted in douggollan, Fashion, Home Furnishings/Shelter, Investment, Jewelry, luxury, Media, private jet, Research, Uncategorized | Tagged , , , , , , , , | Leave a comment

Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers

Posted on January 18, 2016 by Doug Gollan

Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading →

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Gallup: Mass Affluent Cutting Back On Spending

Posted on January 7, 2016 by Doug Gollan

The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading →

Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches | Tagged , , , , , , , , , , , | Leave a comment

Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise

Posted on January 3, 2016 by Doug Gollan

  While common wisdom among many luxury brands is that Arts and Culture is the best way to reach Super Rich patrons who are potential customers, a small sample survey by Wealth-X shows museums, operas and so on ranked fifth … Continue reading →

Posted in douggollan, Fashion, Jewelry, luxury, Media, superrich, uhnw | Tagged , , , , | 1 Comment

Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”

Posted on December 5, 2015 by Doug Gollan

Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading →

Posted in douggollan, Marketing, Media, Research, superrich, uhnw | Tagged , , , , , , , , , | 1 Comment

Are Luxury Brands Overexposed To Arts And Culture?

Posted on October 17, 2015 by Doug Gollan

As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , | Leave a comment

Why The Rich Can’t Catch A Break (With a little help from The New York Times)

Posted on April 26, 2015 by Doug Gollan

So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?

Posted on March 20, 2015 by Doug Gollan

Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading →

Posted in luxury, Marketing, Media, private jet | Tagged , , , , , , , | Leave a comment

The Super Rich, Luxury Watches and the Internet. What’s the future?

Posted on March 19, 2015 by Doug Gollan

There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015.  The activity translates to about 230 million searches annually. If one considers that … Continue reading →

Posted in Jewelry, Marketing, meda, Research, Watches | Tagged , , , , , , , , | 2 Comments

10 Things You Didn’t Know About The Super Rich (and their lifestyle)

Posted on March 10, 2015 by Doug Gollan

As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading →

Posted in Auto, Jewelry, luxury, private jet, real estate, Research, superrich | Tagged , , , , , , , , , , , | 2 Comments

Some Advice For The Super Rich

Posted on February 12, 2015 by Doug Gollan

I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading →

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches | Tagged , , , , , , , , , , , | 5 Comments

Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

Posted on February 8, 2015 by Doug Gollan

My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading →

Posted in douggollan, Marketing, Media, private jet, Research, uhnw | Tagged , , , , , , , , , , , , | 2 Comments

Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

Posted on January 31, 2015 by Doug Gollan

The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading →

Posted in Divorce, Marketing, private jet, Research, superrich, uhnw | Tagged , , , , , , , , , , , , | 2 Comments

Flight Cancelled? Not If You Are On A Private Jet!

Posted on January 27, 2015 by Doug Gollan

#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow.  But not everyone is getting snowed in.  A quick check of flight tracking website Flightaware.com and airport websites … Continue reading →

Posted in luxury, private jet, superrich, tourism, uhnw | Tagged , , , , , , , , , , , | 1 Comment

What Does Oxfam Data Mean For Luxury Marketers?

Posted on January 19, 2015 by Doug Gollan

According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading →

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits | Tagged , , , , , , , , | 1 Comment