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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: UHNW
Part 2: What Luxury Marketers Can Learn From President Trump
Having an UHNW President provides luxury marketers some unique opportunities to learn about selling to the super rich. Continue reading
Posted in luxury, Marketing, Media, uhnw
Tagged #Donald Trump, Doug Gollan, Luxury Marketing, Marketing, marketing to the super rich, Media, Research, selling to the super rich, shopping, Super Rich, UHNW
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Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy
Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy Continue reading
Posted in douggollan, Marketing, superrich, uhnw, Yachts
Tagged Events, Marketing, Super Rich, UHNW
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How The Super Rich Buy Private Jet Cards
Private jet cards are similar to debit cards in that you prepay a set amount of money into an account and then money is withdrawn from that account each time you use it. The two big differences are the amount … Continue reading
Posted in luxury, Marketing, private jet, Research, superrich, tourism, uhnw
Tagged jet card, NetJets, private aviation, private jet, selling to the super rich, selling to the uhnw, Sentient, Super Rich, UHNW, XOJET
1 Comment
The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers
Knight Frank is out with their 2017 Wealth Report, and it like others projects significant growth both in the Ultra High Net Worth (UHNW) population and their cumulative wealth. While the past 30 years have seen record levels of … Continue reading
Posted in Divorce, douggollan, luxury, Marketing, Media, superrich
Tagged Marketing, Marketing luxury, marketing to the super rich, Media, Philanthropy, Research, selling to the super rich, shopping, Super Rich, UHNW
1 Comment
What Luxury Marketers Can Learn From President Donald Trump
According to Wealth-X, the Super Rich spend over $230 billion a year on luxury from fashion to jewelry, watches, cars, autos, spirits, planes and boats, so clearly they are a critical segment. However, it’s rare that an Ultra High … Continue reading
Posted in luxury, Marketing, Media, private jet, Research, superrich, uhnw
Tagged luxurymarketing, Marketing, Media, Research, superrich, tourism, UHNW
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“Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases
If you are involved in selling or marketing luxury products to Ultra High Net Worth (UHNW) customers, you’ll want to read “Secrets of Selling to the Super Rich,” featuring in-depth interviews with top sellers of private jets, jewelry, watches, … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #1percent, #baselworld2015, #onepercent, billionaire, business aviation, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, luxury resort, Media, privatejet, selling to the super rich, Super Rich, superrich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers?
What do the Super Rich do when they aren’t overseeing their various business interests? Luxury marketers have long tried to figure it out, trying to craft partnerships with groups and organizations that they felt would effectively position their offerings … Continue reading
Posted in douggollan, Hotels, Jewelry, luxury, Marketing, Research, superrich, tourism, Watches, Wines/Spirits, Yachts
Tagged douggollan, Jeweler, Luxury, Luxury Marketing, Media, private jet, privatejet, Research, Super Rich, superrich, UHNW, Ultra High Net Worth, Watches
3 Comments
What Luxury Marketers Can Learn From Proctor & Gamble
Each year in Cannes, leaders from the advertising industry gather to award each other and discuss how the role of advertising continues to evolve. Truthfully, there is not a lot of room in global advertising for luxury, except with … Continue reading
Posted in Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw
Tagged Aspirational, Auto, Home/Shelter, Luxury, Luxury Auto, Luxury Marketing, Magazines, Mass Affluent, Media, P&G, Proctor&Gamble, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
New Things I Learned About Marketing To The Super Rich Online
First of all, to clarify, the generally accepted definition of Super Rich is to have assets or net worth of at least $30 million. While some researchers put it at $50 million, and others say $25 million. These vagaries … Continue reading
Posted in Auto, Cruises, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, real estate, Research, Shelter, Spa, superrich, tourism, Touristm, Watches, Yachts
Tagged #1percent, #onepercent, Aspirational, Cruises, douggollan, Fashion, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, private jet, selling to the super rich, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
“I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know”
Her mom Jane Gordon was a gossip columnist for the Sunday Mirror.** Gossip columnist, of course, is one of the stranger realities of journalism. It’s a symbiotic relationship where for the most part, the people one is revealing tawdry … Continue reading
Posted in Divorce, douggollan, Investment, luxury, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #onepercent, Aspirational, douggollan, Luxury Marketing, Media, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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How Do The Super Rich Make Their Money?
In December I launched an e-newsletter for private jet owners focused on travel. To do so, I needed to build a database of owners, no easy task. But first let me clarify. When I say jet owners, it also … Continue reading
Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers
Oxfam’s latest research gives some great insights for luxury marketers on media. Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Jewelry, luxury, Marketing, Media, private jet, Research, superrich, switzerland, uhnw
Tagged #1percent, #onepercent, #SIHH2016, Aspirational, Davos, douggollan, Fashion, Jeweler, Luxury, Luxury Marketing, Magazines, Marketing, Media, Oxfam, Research, SIHH, Super Rich, UHNW, Ultra High Net Worth, Watches, World Economic Forum
3 Comments
Gallup: Mass Affluent Cutting Back On Spending
The question of what’s rich came up again this week when Gallup this week published the results of a new survey. From my perspective, it once again underscores the precarious position for luxury marketers who don’t have comprehensive marketing strategies … Continue reading
Posted in douggollan, Fashion, Jewelry, luxury, Marketing, Media, Research, superrich, uhnw, Watches
Tagged #1percent, #onepercent, douggollan, Gallup, Luxury Marketing, Mass Affluent, Media, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise
While common wisdom among many luxury brands is that Arts and Culture is the best way to reach Super Rich patrons who are potential customers, a small sample survey by Wealth-X shows museums, operas and so on ranked fifth … Continue reading
Posted in douggollan, Fashion, Jewelry, luxury, Media, superrich, uhnw
Tagged Philanthropy, Super Rich, superrich, UHNW, Ultra High Net Worth
1 Comment
Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”
Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading
Posted in douggollan, Marketing, Media, Research, superrich, uhnw
Tagged #1percent, #onepercent, Luxury, Mass Affluent, Research, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
The Super Rich: The Good, The Bad, The Ugly and The Sad
While perceptions of the super rich are often tied to what we read in the press, rarely do we get insights from the people who work directly for and with UHNW families. The Super Rich are generally diligent in making … Continue reading
Posted in Divorce, luxury, superrich, uhnw
Tagged #onepercent, douggollan, douggollanluxuryexpert, douggollanuhnwexpert, mistress, superrich, UHNW, wealthmanagement
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Are Luxury Brands Overexposed To Arts And Culture?
As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading
Posted in Uncategorized
Tagged #1percent, Art Basel Miami, ArtBaselMiami, Jewelry, Super Rich, superrich, Timepieces, UHNW, Ultra High Net Worth, Watches
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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?
If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading
Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury
New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading
Posted in douggollan, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged Luxury Marketing, selling to the super rich, selling to uhnw, superrich, UHNW
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The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media
According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading
Posted in Marketing, meda, private jet, Research
Tagged Angelina Jolie, Brad Pitt, business aviation, Kate Middleton, Prince William, private jet, privatejet, Royal Family, Ryan Air, superrich, Travel + Leisure, UHNW
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 