Tag Archives: UHNW

Donald Trump: What Luxury Marketers Should Learn

Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading

Posted in Hotels, luxury, Marketing, Media, superrich, uhnw | Tagged , , , , , , , , | 3 Comments

Marketing To The Super Rich Is More Complicated Than Knowing Where They Go

Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record.  Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading

Posted in Jewelry, luxury, Marketing, Media, private jet, Research, superrich, uhnw | Tagged , , , , , , , , , , | Leave a comment

For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading

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How Do The Super Rich Spend Their Money? Ask An Asset Manager!

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading

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Why The Rich Can’t Catch A Break (With a little help from The New York Times)

So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading

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Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?

Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading

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The Super Rich, Luxury Watches and the Internet. What’s the future?

There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015.  The activity translates to about 230 million searches annually. If one considers that … Continue reading

Posted in Jewelry, Marketing, meda, Research, Watches | Tagged , , , , , , , , | 2 Comments

10 Things You Didn’t Know About The Super Rich (and their lifestyle)

As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading

Posted in Auto, Jewelry, luxury, private jet, real estate, Research, superrich | Tagged , , , , , , , , , , , | 2 Comments

After Russia, What’s The Next Hot Market For Luxury?

An article by The Moscow Times Friday reported “spending by Russian tourists abroad has plunged, diving 51 percent in January after falling 44 percent in December because of the ruble’s freefall.” The report cited figures released by tax-refund company Global Blue. On its website, the … Continue reading

Posted in Fashion, Hotels, Jewelry, luxury, Marketing, superrich, tourism, uhnw, Watches | Tagged , , , , , , , , , , | Leave a comment

Some Advice For The Super Rich

I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world our protagonist opens the front door to the morning sunshine ready for a productive and long day at … Continue reading

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, private jet, Spa, tourism, uhnw, Watches | Tagged , , , , , , , , , , , | 5 Comments

Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading

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How To Tell You’re Not Super Rich: Home Improvement Edition

Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading

Posted in Home Furnishings/Shelter, real estate, superrich, uhnw | Tagged , , , , , , , , , , , | 1 Comment

The Top 10 Things Rich People Buy

What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading

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Private Jets Are Expected To Bring Over $80 Million To The Arizona Economy

Officials are projecting about 1,200 private jets will descend on the Phoenix area for the NFL’s Super Bowl XLIX at University of Phoenix Stadium in Glendale on Sunday night, bringing a variety of Super Rich from around-the-country and around-the-world.  Team … Continue reading

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Flight Cancelled? Not If You Are On A Private Jet!

#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow.  But not everyone is getting snowed in.  A quick check of flight tracking website Flightaware.com and airport websites … Continue reading

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What Does Oxfam Data Mean For Luxury Marketers?

According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits | Tagged , , , , , , , , | 1 Comment

UHNW Marketing 101: What are the levels of Super Rich?

First of all, the below is a reprint from Reddit user A1988eli.  However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading

Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches | Tagged , , , , , , , , , , , , | Leave a comment

For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…  

The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading

Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches | Tagged , , , , , , , , , , , , , , | Leave a comment

For The Titans Of Finance, Christmas Comes In The Spring

Black Friday.  Cyber Monday.  When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind.  And of course, … Continue reading

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