How Should Luxury Marketers Look at the Wealth Gap?

Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers

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According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:

The Top 1 Percent:

–       11,700 households with an Average Net Worth of $760 million with an Average Household Income of $30 million

–       105,300 households with an Average Net Worth of $79 million with an Average Household Income of $6 million

–       1,053,000 households with an Average Net Worth of $13.9 million with an Average Household Income of over $ 1 million

The Next 9 Percent:

–       10,530,000 households with an Average Net Worth of $2.6 million with a Household Income of $150,00 to $400,000

The Bottom 90 Percent:

–       105,300,000 households with an Average Net Worth of $194,200 with a Household Income of under $150,000

The Average Household Income the first group is around $30 million, the second group has…

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About Doug Gollan

Media Executive focused on marketing and sales to Ultra High Net Worth (UHNW) consumers
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