Category Archives: Media

Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”

Posted on May 30, 2014 by Doug Gollan

  While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , , | Leave a comment

UHNWs Shell Out Big Money For Private Concerts

Posted on May 25, 2014 by Doug Gollan

The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire.  Look at your favorite rock star.   Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Roman Holiday: Meet A Private Jet Flight Attendant For Pets

Posted on May 25, 2014 by Doug Gollan

  American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading →

Posted in Media, Research, Touristm | Tagged , , , , , , , | 2 Comments

What Can Luxury Marketers Learn From Politicians?

Posted on May 17, 2014 by Doug Gollan

  The Super Rich seem to have opened their bank accounts in a big way for politicians.  New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , , , | Leave a comment

For Aspirational Consumers, Saving Is The New Black

Posted on May 12, 2014 by Doug Gollan

  Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , , , , | Leave a comment

A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life

Posted on May 11, 2014 by Doug Gollan

A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading →

Posted in Auto, Fashion, Jewelry, Marketing, Media | Tagged , , , , , , , , , , , , , | Leave a comment

Five Reasons It’s Hard To Find Good Research On “The 1 Percent”  

Posted on May 8, 2014 by Doug Gollan

One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , | 1 Comment

What Do Billionaires Want?

Posted on May 7, 2014 by Doug Gollan

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading →

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts | Tagged , , , , , , , , , , , , , | 5 Comments

Private Jets Are Flying High

Posted on May 5, 2014 by Doug Gollan

General Aviation, the umbrella industry that covers private jet use contributes $150 billion a year and 1.2 million jobs for the U.S. economy and is one of the few industries that contributes to the economies of all 50 states. The … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , | Leave a comment

What’s the Best Media to Market Luxury?

Posted on April 27, 2014 by Doug Gollan

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading →

Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits | Tagged , , , , , , , , , , , , , , | 6 Comments

How Should Luxury Marketers Look at the Wealth Gap?

Posted on April 23, 2014 by Doug Gollan

  According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:   The Top 1 Percent: –       11,700 households with an Average … Continue reading →

Posted in Marketing, Media, Research, Uncategorized | Tagged , , , , , , , , | Leave a comment

Seeing Deep Pockets at Sea

Posted on April 22, 2014 by Doug Gollan

  So you thought you had a bunch of bills to pay? We all know that feeling when we have to fix the deck or refurnish the basement.   According to The 2013 (Super) Yacht Index published by Camper & … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , , , , | Leave a comment

What does it take to be in the 1 Percent where you live?

Posted on April 21, 2014 by Doug Gollan

The United States has 117 million households according to the latest U.S. Census Data. That would mean 1 percent of households represents 1.17 million households.   The New York Times published an interactive map based on University of Minnesota data … Continue reading →

Posted in Marketing, Media, Research | Tagged , , , , , , , , | 16 Comments