Category Archives: Watches

How Do You Tap Into The Next Generation of Super Rich Collectors?

The next generation of the Super Rich are growing up.  Scions of the fortune makers of the past 30 years are coming into their own.  Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading

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Valuing Visitors To Your Destination: Say It With Flowers  

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading

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Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings

Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading

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UHNWs Shell Out Big Money For Private Concerts

The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire.  Look at your favorite rock star.   Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading

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What Do Billionaires Want?

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading

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What’s the Best Media to Market Luxury?

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading

Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits | Tagged , , , , , , , , , , , , , , | 6 Comments

Do The Super Rich Know What You Are Selling?

Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading

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The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments