Category Archives: Research

For Aspirational Consumers, Saving Is The New Black

Posted on May 12, 2014 by Doug Gollan

  Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading →

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Private Jets Brought Over $600 Million to Central Europe in Q1 2014

Posted on May 10, 2014 by Doug Gollan

Recently the Central European Private Aviation Association released first quarter private jet usage figures for its member countries. While we may think of places like Palm Beach and Cannes when we think of private jets, and the money they bring, … Continue reading →

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Up Close With The Super Rich: Tales From Life Aboard A Superyacht

Posted on May 9, 2014 by Doug Gollan

The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading →

Posted in Jewelry, Research, Yachts | Tagged , , , , , , | 6 Comments

Five Reasons It’s Hard To Find Good Research On “The 1 Percent”  

Posted on May 8, 2014 by Doug Gollan

One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading →

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What Do Billionaires Want?

Posted on May 7, 2014 by Doug Gollan

Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading →

Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts | Tagged , , , , , , , , , , , , , | 5 Comments

Private Jets Are Flying High

Posted on May 5, 2014 by Doug Gollan

General Aviation, the umbrella industry that covers private jet use contributes $150 billion a year and 1.2 million jobs for the U.S. economy and is one of the few industries that contributes to the economies of all 50 states. The … Continue reading →

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What’s the Best Media to Market Luxury?

Posted on April 27, 2014 by Doug Gollan

What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading →

Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits | Tagged , , , , , , , , , , , , , , | 6 Comments

Do The Super Rich Know What You Are Selling?

Posted on April 26, 2014 by Doug Gollan

Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts | Tagged , , , , , , , , , | 4 Comments

“Lies, Damned Lies and Statistics”

Posted on April 24, 2014 by Doug Gollan

When I ran the numbers for The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013 in leisure hotel and resort stays from our previous research it showed that these Ultra High Net Worth consumers spend over $12 billion annually … Continue reading →

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How Should Luxury Marketers Look at the Wealth Gap?

Posted on April 23, 2014 by Doug Gollan

  According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:   The Top 1 Percent: –       11,700 households with an Average … Continue reading →

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The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013

Posted on April 22, 2014 by Doug Gollan

  Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading →

Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , | 7 Comments

Seeing Deep Pockets at Sea

Posted on April 22, 2014 by Doug Gollan

  So you thought you had a bunch of bills to pay? We all know that feeling when we have to fix the deck or refurnish the basement.   According to The 2013 (Super) Yacht Index published by Camper & … Continue reading →

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How far does $250,000 go?

Posted on April 21, 2014 by Doug Gollan

In December 2010 The Washington Post engaged BDO USA to see how far a quarter million dollars pre-tax would go for a family of four living in selected affluent suburbs across the country. Keep in mind that while $250,000 does … Continue reading →

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What does it take to be in the 1 Percent where you live?

Posted on April 21, 2014 by Doug Gollan

The United States has 117 million households according to the latest U.S. Census Data. That would mean 1 percent of households represents 1.17 million households.   The New York Times published an interactive map based on University of Minnesota data … Continue reading →

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Do the Super Rich only drive Lamborghinis and Ferraris?

Posted on April 21, 2014 by Doug Gollan

The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. At the same time, depending on whose research you look at Ultra High Net Worth (UHNW) families (generally defined as having a Net Worth of at least $30 … Continue reading →

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