Category Archives: Research

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

Posted on January 22, 2015 by Doug Gollan

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

What Does Oxfam Data Mean For Luxury Marketers?

Posted on January 19, 2015 by Doug Gollan

According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading →

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits | Tagged , , , , , , , , | 1 Comment

For The Titans Of Finance, Christmas Comes In The Spring

Posted on January 9, 2015 by Doug Gollan

Black Friday.  Cyber Monday.  When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind.  And of course, … Continue reading →

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Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season

Posted on December 9, 2014 by Doug Gollan

On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading →

Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts | Tagged , , , , , | 1 Comment

7 Insights About Marketing to the Super Rich

Posted on December 4, 2014 by Doug Gollan

Having spent the first couple days of the week in Cannes, France at The International Luxury Travel Mart (#ILTM) I wish I had a Euro for each time the word experience or experiential was heard. Yes, I too would be … Continue reading →

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Super Rich Luxury Spending Creates Over 5,000,000 Jobs….

Posted on December 4, 2014 by Doug Gollan

Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , | 4 Comments

In Search of Super Rich Customers? We Think You’ll Be Surprised…

Posted on November 25, 2014 by Doug Gollan

Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits | Tagged , , , , , , , , , | 3 Comments

The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Posted on November 20, 2014 by Doug Gollan

Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , | 10 Comments

What Do Billionaires and The Rest of Us Have in Common? Perhaps Your CRM System!

Posted on November 17, 2014 by Doug Gollan

How well do you know your Super Rich customers? Do you use CRM? Do you track data about your billionaire customers in the same way you capture it from the rest of us who buy handbags and shirt pocket squares? … Continue reading →

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Super Rich Folks Like To Mix With…

Posted on November 1, 2014 by Doug Gollan

Turns out the Super Rich want to mix with, well, at least the next level of rich. Or at least some of the Super Rich do. When Four Seasons Hotels & Resorts launched around-the-world private jet tours with Seattle-based TCS … Continue reading →

Posted in Cruises, Marketing, Media, private jet, Research | Tagged , | 2 Comments

The Secrets Of Four Seasons’ Super Service

Posted on October 26, 2014 by Doug Gollan

  If you stay at a Four Seasons you may have wondered the secrets to providing great service in a diverse portfolio of more than 90 hotels and resorts spanning over 30 countries.   Service is so important J. Allen … Continue reading →

Posted in Hotels, Research | Tagged , , , | 1 Comment

New Trends Threaten To Shake Up Buying Habits Of Aspirational Luxury Consumers

Posted on September 23, 2014 by Doug Gollan

What does the next wave of aspirational consumers want? How will they buy it? Where will their purveyors of luxury come from?   If the principal of retail design firm JGA is correct, a continental shift is ahead. Ken Nisch … Continue reading →

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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security

Posted on September 20, 2014 by Doug Gollan

Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading →

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How Do You Tap Into The Next Generation of Super Rich Collectors?

Posted on July 12, 2014 by Doug Gollan

The next generation of the Super Rich are growing up.  Scions of the fortune makers of the past 30 years are coming into their own.  Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading →

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Three Easy Ideas On How Luxury Brands Can Improve Their Connections To Customers and Prospects

Posted on June 22, 2014 by Doug Gollan

  The Luxury Marketing Council is a 20-year old “by-invitation-only” boutique group with 43 chapters worldwide and over 5,000 CEOs and CMOs representing companies targeting High Net Worth/Ultra High Net Worth consumers. The brainchild of former Bergdorf Goodman, NYSE and … Continue reading →

Posted in Marketing, Media, Research, Yachts | Tagged , , , , , | 2 Comments

The Long Tail of UHNWs

Posted on June 14, 2014 by Doug Gollan

Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and their families. And certainly, these are places many of them travel with some frequency. I’ve recently been speaking … Continue reading →

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Valuing Visitors To Your Destination: Say It With Flowers  

Posted on June 7, 2014 by Doug Gollan

  How much is a typical visitor worth to the places they visit?   According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading →

Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”

Posted on May 30, 2014 by Doug Gollan

  While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading →

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Roman Holiday: Meet A Private Jet Flight Attendant For Pets

Posted on May 25, 2014 by Doug Gollan

  American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading →

Posted in Media, Research, Touristm | Tagged , , , , , , , | 2 Comments

What Can Luxury Marketers Learn From Politicians?

Posted on May 17, 2014 by Doug Gollan

  The Super Rich seem to have opened their bank accounts in a big way for politicians.  New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading →

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