Tag Archives: Marketing

Five Reasons It’s Hard To Find Good Research On “The 1 Percent”  

One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading

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Private Jets Are Flying High

General Aviation, the umbrella industry that covers private jet use contributes $150 billion a year and 1.2 million jobs for the U.S. economy and is one of the few industries that contributes to the economies of all 50 states. The … Continue reading

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How Should Luxury Marketers Look at the Wealth Gap?

  According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this:   The Top 1 Percent: –       11,700 households with an Average … Continue reading

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Seeing Deep Pockets at Sea

  So you thought you had a bunch of bills to pay? We all know that feeling when we have to fix the deck or refurnish the basement.   According to The 2013 (Super) Yacht Index published by Camper & … Continue reading

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How far does $250,000 go?

In December 2010 The Washington Post engaged BDO USA to see how far a quarter million dollars pre-tax would go for a family of four living in selected affluent suburbs across the country. Keep in mind that while $250,000 does … Continue reading

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What does it take to be in the 1 Percent where you live?

The United States has 117 million households according to the latest U.S. Census Data. That would mean 1 percent of households represents 1.17 million households.   The New York Times published an interactive map based on University of Minnesota data … Continue reading

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Do the Super Rich only drive Lamborghinis and Ferraris?

The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. At the same time, depending on whose research you look at Ultra High Net Worth (UHNW) families (generally defined as having a Net Worth of at least $30 … Continue reading

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