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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Aspirational
For Aspirational Consumers, Saving Is The New Black
Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Magazines, Marketing, Mass Affluent, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life
A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading
Posted in Auto, Fashion, Jewelry, Marketing, Media
Tagged Aspirational, Auto, Fashion, Luxury, Luxury Auto, Luxury Marketing, Mass Affluent, Media, Research, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Five Reasons It’s Hard To Find Good Research On “The 1 Percent”
One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Research, Super Rich, Top 0.1 Percent, Ultra High Net Worth
1 Comment
Do The Super Rich Know What You Are Selling?
Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Mass Affluent, Spa, Super Rich, Superyacht, Top 0.1 Percent, Ultra High Net Worth
4 Comments
How Should Luxury Marketers Look at the Wealth Gap?
According to a Bloomberg BusinessWeek analysis of data compiled by Emmanuel Saez and Gabriel Zucman the break out of Net Worth and Household Income goes something like this: The Top 1 Percent: – 11,700 households with an Average … Continue reading
Posted in Marketing, Media, Research, Uncategorized
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
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How far does $250,000 go?
In December 2010 The Washington Post engaged BDO USA to see how far a quarter million dollars pre-tax would go for a family of four living in selected affluent suburbs across the country. Keep in mind that while $250,000 does … Continue reading
Posted in Marketing, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
9 Comments
What does it take to be in the 1 Percent where you live?
The United States has 117 million households according to the latest U.S. Census Data. That would mean 1 percent of households represents 1.17 million households. The New York Times published an interactive map based on University of Minnesota data … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
16 Comments
Do the Super Rich only drive Lamborghinis and Ferraris?
The U.S. luxury auto market in 2013 accounted for 1,358,754 vehicles sold. At the same time, depending on whose research you look at Ultra High Net Worth (UHNW) families (generally defined as having a Net Worth of at least $30 … Continue reading
Posted in Marketing, Research
Tagged Aspirational, Auto, Bentley, Ferrari, Lamborghini, Luxury, Luxury Auto, Luxury Marketing, Marketing, Mass Affluent, Research, Rolls Royce, Super Rich, UHNW, Ultra High Net Worth
2 Comments
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 