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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Top 0.1 Percent
Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
1 Comment
Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings
Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading
Posted in Watches, Yachts
Tagged Aspirational, Camper & Nicholsons, Luxury, Luxury Marketing, Magazines, Mass Affluent, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth, Watches
1 Comment
UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
Roman Holiday: Meet A Private Jet Flight Attendant For Pets
American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading
Posted in Media, Research, Touristm
Tagged Luxury, Luxury Marketing, Marketing, private jet, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
2 Comments
What Can Luxury Marketers Learn From Politicians?
The Super Rich seem to have opened their bank accounts in a big way for politicians. New research shows politicians have been particularly successful in increasing their share of wallet from The Top 0.1 Percent. In a study released last week … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Media, private jet, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For Aspirational Consumers, Saving Is The New Black
Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Magazines, Marketing, Mass Affluent, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life
A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading
Posted in Auto, Fashion, Jewelry, Marketing, Media
Tagged Aspirational, Auto, Fashion, Luxury, Luxury Auto, Luxury Marketing, Mass Affluent, Media, Research, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Five Reasons It’s Hard To Find Good Research On “The 1 Percent”
One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Research, Super Rich, Top 0.1 Percent, Ultra High Net Worth
1 Comment
Private Jets Are Flying High
General Aviation, the umbrella industry that covers private jet use contributes $150 billion a year and 1.2 million jobs for the U.S. economy and is one of the few industries that contributes to the economies of all 50 states. The … Continue reading
Posted in Marketing, Media, Research
Tagged Luxury, Luxury Marketing, Marketing, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Do The Super Rich Know What You Are Selling?
Do The Super Rich Know What Your Are Selling? “The Super Rich already know us.” It’s one I hear quite a bit when I speak with purveyors of luxury goods and services. There is an urgency to get the word … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Uncategorized, Watches, Yachts
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Mass Affluent, Spa, Super Rich, Superyacht, Top 0.1 Percent, Ultra High Net Worth
4 Comments
“Lies, Damned Lies and Statistics”
When I ran the numbers for The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013 in leisure hotel and resort stays from our previous research it showed that these Ultra High Net Worth consumers spend over $12 billion annually … Continue reading
The Top 0.1 Percent Spent $214 Billion on Lifestyle and Luxury in 2013
Looking at research on luxury and lifestyle spending by Ultra High Net Worth families and layering it against recently released research on how much the Top 0.1 percent make, I estimate these 117,000 households contributed $214 billion to the … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Research, Shelter, Spa, Watches, Wines/Spirits, Yachts
Tagged Auto, Cruises, Events, Fashion, Home/Shelter, Jeweler, Luxury, Luxury Marketing, Research, Spa, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth, Villas, Watches, Wines/Spirits
7 Comments
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 