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Archives
Category Archives: Jewelry
Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
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What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
UHNW Marketing 101: What are the levels of Super Rich?
First of all, the below is a reprint from Reddit user A1988eli. However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading
Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #baselworld2015, #sihh2015, billionaire, douggollan, Jeweler, Lamborghini, Luxury, Luxury Marketing, private jet, privatejet, Research, superrich, UHNW
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For The Titans Of Finance, Christmas Comes In The Spring
Black Friday. Cyber Monday. When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind. And of course, … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research
Tagged Auto, Jeweler, Luxury Marketing, Magazines, Mass Affluent, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Surprising Passion Points of the Super Rich
Last Friday I was interviewing legendary travel agent Bill Fischer for a book I am working on called “Secrets of Selling to the Super Rich.” Earlier in the week another rendition of Art Basel Miami had just concluded where luxury brands … Continue reading
Posted in Fashion, Hotels, Jewelry, Marketing, Media, private jet, Watches
Tagged #baselworld2015, #sihh2015, Events, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines
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Private Jet Charters Brought $867 Million To The Caribbean’s Top 10 Destinations Last Season
On the same day Unity Marketing issued its newest report that “(Mass) Affluents (under $400,000 household income) have new attitudes about their (limited) wealth and spending which translates into affluent austerity” private jet charter operator PrivateFly released an analysis of … Continue reading
Posted in Jewelry, Media, private jet, Research, tourism, Touristm, Yachts
Tagged Camper & Nicholsons, Hotels, Luxury, Luxury Marketing, Marketing, Mass Affluent
1 Comment
Super Rich Luxury Spending Creates Over 5,000,000 Jobs….
Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Cruises, Fashion, Luxury, Luxury Marketing, Marketing
4 Comments
In Search of Super Rich Customers? We Think You’ll Be Surprised…
Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits
Tagged Auto, Events, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Marketing, luxury resort, private jet
3 Comments
The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Fashion, Ferrari, Home/Shelter, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort
10 Comments
Do You Sell Products or Services to the Super Rich? So Do We…
Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm Who are the Super Rich? The go by different terms: … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts
Tagged Luxury Marketing, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Over $1 Trillion Sold: Appreciation of Craftsmanship or Unrestrained Consumption?
The global luxury industry sells over $1 trillion of handbags, shoes, cars, vacations, watches, suits, rings, bracelets and earrings a year, according to Bain & Co. Is it appreciation of craftsmanship or just consumption? Has the luxury industry … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media
Tagged Fashion, Mass Affluent, Rolls Royce, Top 0.1 Percent, UHNW, Watches
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New Trends Threaten To Shake Up Buying Habits Of Aspirational Luxury Consumers
What does the next wave of aspirational consumers want? How will they buy it? Where will their purveyors of luxury come from? If the principal of retail design firm JGA is correct, a continental shift is ahead. Ken Nisch … Continue reading
Posted in Jewelry, Media, Research
Tagged Aspirational, Fashion, Luxury, Luxury Marketing, Media, Social Media, Top 0.1 Percent
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Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security
Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading
Posted in Fashion, Jewelry, Marketing, Media, Research
Tagged Aspirational, Luxury, Magazines, Mass Affluent, Media, Super Rich, UHNW
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How Do You Tap Into The Next Generation of Super Rich Collectors?
The next generation of the Super Rich are growing up. Scions of the fortune makers of the past 30 years are coming into their own. Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research, Watches, Wines/Spirits
Tagged Luxury Marketing, Magazines, Media, private jet, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
1 Comment
UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life
A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading
Posted in Auto, Fashion, Jewelry, Marketing, Media
Tagged Aspirational, Auto, Fashion, Luxury, Luxury Auto, Luxury Marketing, Mass Affluent, Media, Research, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Up Close With The Super Rich: Tales From Life Aboard A Superyacht
The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading
Posted in Jewelry, Research, Yachts
Tagged Camper & Nicholsons, Luxury Marketing, Megayacht, Super Rich, Superyacht, UHNW, Ultra High Net Worth
6 Comments
What Do Billionaires Want?
Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts
Tagged Camper & Nicholsons, Fashion, Hotels, Jeweler, Luxury, Luxury Marketing, luxury resort, Magazines, Research, Super Rich, Superyacht, UHNW, Villas, Watches
5 Comments
What’s the Best Media to Market Luxury?
What’s the Best Media to Market Luxury? Like baking a cake, it clearly is a mix of ingredients. A recent Boston Consulting Group Altagamma piece titled True-Luxury Global Consumer offered some insights. First, who was surveyed? The survey included 10,000 … Continue reading
Posted in Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Shelter, Spa, Watches, Wines/Spirits
Tagged Celebrities, Cruises, Events, Fashion, Home/Shelter, Jeweler, Luxury, Luxury Marketing, luxury resort, Magazines, Media, Research, Resorts, Social Media, Spa
6 Comments
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 