Author Archives: Doug Gollan

About Doug Gollan

I am Editor-in-Chief of Private Jet Card Comparisons and DG Amazing Experiences, and a Contributor to Forbes.com.

(Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.?

Are you using WeChat effectively to connect with Chinese visitors to the U.S.? (Click here to see why Luxury Daily called Galerie’s integrated WeChat marketing platform “really smart.”) WeChat is an effective way to market to Chinese visitors to the … Continue reading

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(Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.?

Despite the headlines, China remains an economic powerhouse and key market for luxury marketers, and if fact, in North America, real estate is seeing an uptick as both a safe haven and as more wealthy Chinese send their kids to … Continue reading

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Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?

If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading

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How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil

There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading

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Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury

New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading

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The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media

According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading

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Donald Trump: What Luxury Marketers Should Learn

Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading

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Marketing To The Super Rich Is More Complicated Than Knowing Where They Go

Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record.  Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading

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The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address

Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading

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How Much Do The Super Rich Know About Luxury Goods and Services?

Today, more than ever, marketers of luxury products and services have more choices than ever. What are you doing to target Millennials?  How about the exclusivity seeker?  I also hear indulgers spend 15 percent more than exclusivity seekers!  What about them?  The … Continue reading

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The Top 10 Things Rich People Buy

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and…

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For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading

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How Do The Super Rich Spend Their Money? Ask An Asset Manager!

The below is analysis of how the Ultra High Net Worth consumer spends his or her money. While clearly there are many variations, the document is well sourced. It was put together by an Asset Manager, Will Wister, who has … Continue reading

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Why The Rich Can’t Catch A Break (With a little help from The New York Times)

So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading

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UHNWs Shell Out Big Money For Private Concerts

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and…

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Some Advice For The Super Rich

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world…

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The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending  

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to…

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Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending,…

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Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the…

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Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?

Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading

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