-
Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
Archives
- February 2021
- October 2020
- August 2020
- July 2020
- July 2017
- June 2017
- April 2017
- March 2017
- January 2017
- September 2016
- August 2016
- June 2016
- April 2016
- March 2016
- January 2016
- December 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
Categories
- Auto (19)
- Cruises (6)
- Divorce (4)
- douggollan (20)
- Fashion (27)
- Home Furnishings/Shelter (19)
- Hotels (27)
- Investment (11)
- Jewelry (42)
- luxury (34)
- Marketing (64)
- meda (3)
- Media (53)
- private jet (34)
- real estate (4)
- Research (55)
- Shelter (11)
- Spa (10)
- superrich (31)
- switzerland (4)
- tourism (15)
- Touristm (12)
- uhnw (31)
- Uncategorized (32)
- Watches (28)
- Wines/Spirits (12)
- Yachts (20)
-
Archives
Author Archives: Doug Gollan
Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions”
Rae Paoletta is a “dreamer, news junkie, knowledge sponge” who is some type of writer or journalist for MTV. She also Tweets as @MTVIssues where “We tell stories that are changing the world and we just have a lot of … Continue reading
Posted in douggollan, Marketing, Media, Research, superrich, uhnw
Tagged #1percent, #onepercent, Luxury, Mass Affluent, Research, Super Rich, superrich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
The Super Rich: The Good, The Bad, The Ugly and The Sad
While perceptions of the super rich are often tied to what we read in the press, rarely do we get insights from the people who work directly for and with UHNW families. The Super Rich are generally diligent in making … Continue reading
Posted in Divorce, luxury, superrich, uhnw
Tagged #onepercent, douggollan, douggollanluxuryexpert, douggollanuhnwexpert, mistress, superrich, UHNW, wealthmanagement
Leave a comment
Are Luxury Brands Overexposed To Arts And Culture?
As we approach Art Basel Miami in less than two months, I can make three predictions. Lots of luxury brands will spend tens of millions of dollars – yes tens of millions – throwing lavish parties. Secondly, lots of expensive … Continue reading
Posted in Uncategorized
Tagged #1percent, Art Basel Miami, ArtBaselMiami, Jewelry, Super Rich, superrich, Timepieces, UHNW, Ultra High Net Worth, Watches
Leave a comment
The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople?
Luxury brands are losing control of their CRM database of Chinese visitors by not having a dedicate WeChat platform. Continue reading
Posted in Uncategorized
Tagged accessories, chinese tourist, chinese traveler, chinesetraveler, Fashion, Jewelry, shopping, Watches, wechat
Leave a comment
(Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.?
Are you using WeChat effectively to connect with Chinese visitors to the U.S.? (Click here to see why Luxury Daily called Galerie’s integrated WeChat marketing platform “really smart.”) WeChat is an effective way to market to Chinese visitors to the … Continue reading
Posted in Uncategorized
Tagged #China, #chinesetourists, #chinesetravelers, #luxurymarketingchinese
Leave a comment
(Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.?
Despite the headlines, China remains an economic powerhouse and key market for luxury marketers, and if fact, in North America, real estate is seeing an uptick as both a safe haven and as more wealthy Chinese send their kids to … Continue reading
Posted in Uncategorized
Leave a comment
Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution?
If I were to believe what I read, which I frequently don’t, the luxury industry, specifically the makers of hard goods, need to look in the mirror as they face unprecedented hurdles, some they can’t control, others of their own … Continue reading
How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil
There are economic woes in Brazil, China and Russia, including political worries the latter two. With oil prices plummeting, what will happen to the big spenders from the Arabian Gulf? Needless to say, luxury brands and service providers can attest … Continue reading
Posted in douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #1percent, #onepercent, #realestate, billionaire, Celebrities
Leave a comment
Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury
New research by Shullman Research Center underscores that single digit millionaires and entry level 1 percenters are not the huge luxury spenders found in the UHNW segment. Continue reading
Posted in douggollan, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged Luxury Marketing, selling to the super rich, selling to uhnw, superrich, UHNW
Leave a comment
The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media
According to a recent email from Travel + Leisure Prince William flew Ryanair while traveling on business for his new employer, an air ambulance service. The brief goes on to note “insiders” say his wife Kate Middleton and Prince Harry … Continue reading
Posted in Marketing, meda, private jet, Research
Tagged Angelina Jolie, Brad Pitt, business aviation, Kate Middleton, Prince William, private jet, privatejet, Royal Family, Ryan Air, superrich, Travel + Leisure, UHNW
Leave a comment
Donald Trump: What Luxury Marketers Should Learn
Donald Trump’s controversy provides an important lesson for luxury marketers selling to the Super Rich. Continue reading
Posted in Hotels, luxury, Marketing, Media, superrich, uhnw
Tagged #Donald Trump, #DonaldTrump, Luxury, luxurymarketing, Marketing, selling luxury, Super Rich, superrich, UHNW
3 Comments
Marketing To The Super Rich Is More Complicated Than Knowing Where They Go
Robert Frank is one of the foremost trackers of the Super Rich. The New York Times is the paper of record. Wealth-X is one of the best sources of market information about where the Ultra High Net Worth are from, … Continue reading
The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address
Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading
Posted in douggollan, Fashion, Investment, Jewelry, luxury, Marketing, superrich, switzerland
Tagged #1percent, #lvmh, #onepercent, Cartier, richemont, swatch
Leave a comment
How Much Do The Super Rich Know About Luxury Goods and Services?
Today, more than ever, marketers of luxury products and services have more choices than ever. What are you doing to target Millennials? How about the exclusivity seeker? I also hear indulgers spend 15 percent more than exclusivity seekers! What about them? The … Continue reading
Posted in Uncategorized
1 Comment
The Top 10 Things Rich People Buy
Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and…
Posted in Uncategorized
Leave a comment
For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
Leave a comment
Why The Rich Can’t Catch A Break (With a little help from The New York Times)
So back in January, Jeffrey Green got pillored for saying during an interview in Davos, people shouldn’t spend money they don’t have. Even though the billionaire is self-made, came from a financially challenged family, worked his way through college and saved … Continue reading
UHNWs Shell Out Big Money For Private Concerts
Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and…
Posted in Uncategorized
Leave a comment
Some Advice For The Super Rich
Originally posted on Doug Gollan: Selling to the Super Rich — Ideas, Research and News for luxury marketers:
I’ve never created, directed or produced a television commercial but here it goes. Like tens of millions of other heads of households around-the-world…
Posted in Uncategorized
Leave a comment
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 