Category Archives: superrich

For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?

Posted on May 17, 2015 by Doug Gollan

If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading →

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10 Things You Didn’t Know About The Super Rich (and their lifestyle)

Posted on March 10, 2015 by Doug Gollan

As the number of Super Rich expand, so do the research reports attempting to give us more insight into what Ultra High Net Worth households are up to. Among the notable tomes is The Wealth Report at 72 pages, put … Continue reading →

Posted in Auto, Jewelry, luxury, private jet, real estate, Research, superrich | Tagged , , , , , , , , , , , | 2 Comments

After Russia, What’s The Next Hot Market For Luxury?

Posted on February 22, 2015 by Doug Gollan

An article by The Moscow Times Friday reported “spending by Russian tourists abroad has plunged, diving 51 percent in January after falling 44 percent in December because of the ruble’s freefall.” The report cited figures released by tax-refund company Global Blue. On its website, the … Continue reading →

Posted in Fashion, Hotels, Jewelry, luxury, Marketing, superrich, tourism, uhnw, Watches | Tagged , , , , , , , , , , | Leave a comment

How To Tell You’re Not Super Rich: Home Improvement Edition

Posted on February 4, 2015 by Doug Gollan

Recently we reviewed how by comparing your boat to the boats (excuse me, superyachts) of the very wealthy, you can determine without question that you are indeed not Super Rich. Today Wealth-X released a global survey of Ultra High Net … Continue reading →

Posted in Home Furnishings/Shelter, real estate, superrich, uhnw | Tagged , , , , , , , , , , , | 1 Comment

Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?

Posted on January 31, 2015 by Doug Gollan

The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading →

Posted in Divorce, Marketing, private jet, Research, superrich, uhnw | Tagged , , , , , , , , , , , , | 2 Comments

Flight Cancelled? Not If You Are On A Private Jet!

Posted on January 27, 2015 by Doug Gollan

#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow.  But not everyone is getting snowed in.  A quick check of flight tracking website Flightaware.com and airport websites … Continue reading →

Posted in luxury, private jet, superrich, tourism, uhnw | Tagged , , , , , , , , , , , | 1 Comment

Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult

Posted on January 23, 2015 by Doug Gollan

American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading →

Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts | Tagged , , , , , , , , , , , , , , , | 3 Comments

Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs

Posted on January 22, 2015 by Doug Gollan

One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made.  You are as likely to … Continue reading →

Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts | Tagged , , , , , , , , , , , , , , | Leave a comment

What Does Oxfam Data Mean For Luxury Marketers?

Posted on January 19, 2015 by Doug Gollan

According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading →

Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits | Tagged , , , , , , , , | 1 Comment

UHNW Marketing 101: What are the levels of Super Rich?

Posted on January 17, 2015 by Doug Gollan

First of all, the below is a reprint from Reddit user A1988eli.  However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading →

Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches | Tagged , , , , , , , , , , , , | Leave a comment

For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…  

Posted on January 15, 2015 by Doug Gollan

The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading →

Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches | Tagged , , , , , , , , , , , , , , | Leave a comment