Archives
- February 2021
- October 2020
- August 2020
- July 2020
- July 2017
- June 2017
- April 2017
- March 2017
- January 2017
- September 2016
- August 2016
- June 2016
- April 2016
- March 2016
- January 2016
- December 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
Categories
- Auto (19)
- Cruises (6)
- Divorce (4)
- douggollan (20)
- Fashion (27)
- Home Furnishings/Shelter (19)
- Hotels (27)
- Investment (11)
- Jewelry (42)
- luxury (34)
- Marketing (64)
- meda (3)
- Media (53)
- private jet (34)
- real estate (4)
- Research (55)
- Shelter (11)
- Spa (10)
- superrich (31)
- switzerland (4)
- tourism (15)
- Touristm (12)
- uhnw (31)
- Uncategorized (32)
- Watches (28)
- Wines/Spirits (12)
- Yachts (20)
-
Archives
Category Archives: Marketing
The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address
Besides the big news, Richemont’s Johann Rupert made a number of important points worth reading about if you are involved in the luxury industry. Continue reading
Posted in douggollan, Fashion, Investment, Jewelry, luxury, Marketing, superrich, switzerland
Tagged #1percent, #lvmh, #onepercent, Cartier, richemont, swatch
Leave a comment
For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air?
If you don’t follow the sales numbers of new private jets and the companies that make them, you probably missed that both Embraer and Bombardier, two conglomerates that as part of their portfolios manufacture private jets, both cited the segment … Continue reading
Posted in douggollan, luxury, Marketing, meda, Research, superrich, uhnw
Tagged #1percent, #baselworld2015, #jck, #jck2015, #onepercent, #sihh2015, Aspirational, bizav, business aviation, Jewelry, Luxury Marketing, marketing to the super rich, marketing to uhnw, Mass Affluent, selling to the super rich, selling to uhnw, superrich, UHNW, Watches
Leave a comment
Pity the People Who Pity The Rich Kids of Instagram: Is Poverty the Pathway to Happiness?
Even for “C” grade students like myself, it is easy to extrapolate that the hyper growth of the Super Rich naturally leads to an increase in the population Super Rich spouses and kids who are growing up in Ultra High … Continue reading
Posted in luxury, Marketing, Media, private jet
Tagged billionaire, luxury goods, Rich Kids of Instagram, rolex, superrich, tanya gold, UHNW, Ultra High Net Worth
Leave a comment
The Super Rich, Luxury Watches and the Internet. What’s the future?
There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015. The activity translates to about 230 million searches annually. If one considers that … Continue reading
After Russia, What’s The Next Hot Market For Luxury?
An article by The Moscow Times Friday reported “spending by Russian tourists abroad has plunged, diving 51 percent in January after falling 44 percent in December because of the ruble’s freefall.” The report cited figures released by tax-refund company Global Blue. On its website, the … Continue reading
Note To Editors: There Is A Difference Between “The 1%” and “Super Rich”…It’s Money
My morning began as usual scanning news headlines and coming across the typical “for” and “against” stories about the very wealthy, their spending, the businesses they started or now own and how they accumulated their fortunes. This one from The Daily … Continue reading
Posted in douggollan, Marketing, Media, private jet, Research, uhnw
Tagged #1percent, #mansion, #onepercent, Doug Gollan, douggollan, privatejet, Super Rich, superrich, The Daily Beast, UHNW, Ultra High Net Worth, wealth-x, wealthx
2 Comments
The Top 10 Things Rich People Buy
What do the Super Rich spend their money on? When we interviewed over 600 Ultra High Net Worth (UHNW) private jet and fraction jet share owners for “The Sky’s the Limit: Marketing to the New Jet Set” Home Improvements was … Continue reading
Posted in Auto, Cruises, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, tourism, uhnw, Watches, Yachts
Tagged #baselworld2015, #diamond, Auto, automobiles, business aviation, chalets, collector, cruise, Cruises, divorce, douggollan, Fashion, home improvement, Home/Shelter, Jewelry, private jet, privatejet, superrich, UHNW, Villas, Watches, What do the Rich buy, What do the Super Rich buy, wines and spirits, yacht charter
1 Comment
Is $300,000 A Reasonable Monthly Allowance For Private Jet Travel?
The median price of a home in the United States is $189,000, according to the National Association of Realtors. Then again the median net worth of the American household is $56,335. Of course, when your soon to be ex-husband gave … Continue reading
Will The Real Jeff Greene Please Stand Up. Why Getting A True View of the Super Rich is So Difficult
American billionaire Jeff Greene was in the news this past week. He flew to Davos on his private jet bringing along his family and two nannies. From Wikipedia, he came from a struggling middle class household: “His father ran a … Continue reading
Posted in douggollan, Investment, luxury, Marketing, Media, private jet, Research, superrich, Yachts
Tagged #realestate, Aspirational, billionaire, Celebrities, Davos, Davos2015, douggollan, Events, Jeff Greene, JeffGreene, Luxury, Luxury Marketing, Marketing, Mass Affluent, Most Expensive Houses in the United States, Real Estate
3 Comments
Understanding Super Rich Buying Personalities Is The Key To Selling More Luxury To The UHNWs
One thing that makes marketing luxury products and services to the Super Rich difficult is they are not a homogenous market. Depending on the research you look at as much as 90 percent are self-made. You are as likely to … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, Media, private jet, Research, Shelter, Spa, superrich, tourism, uhnw, Watches, Wines/Spirits, Yachts
Tagged #baselworld2015, Auto, Celebrities, douggollan, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort, Media, private jet, privatejet
Leave a comment
What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
UHNW Marketing 101: What are the levels of Super Rich?
First of all, the below is a reprint from Reddit user A1988eli. However, I think it provides a very good overview on why when it comes to looking for heavy users of luxury goods and services, Income and Net Worth … Continue reading
Posted in Auto, douggollan, Hotels, Investment, Jewelry, luxury, Marketing, Media, private jet, superrich, uhnw, Watches
Tagged #baselworld2015, #sihh2015, billionaire, douggollan, Jeweler, Lamborghini, Luxury, Luxury Marketing, private jet, privatejet, Research, superrich, UHNW
Leave a comment
For The Titans Of Finance, Christmas Comes In The Spring
Black Friday. Cyber Monday. When most people think of the prime gift giving season, the Thanksgiving to Christmas dash with shopping carts stuffed full of video games, big screen televisions and coffee makers may come to mind. And of course, … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research
Tagged Auto, Jeweler, Luxury Marketing, Magazines, Mass Affluent, Top 0.1 Percent, UHNW, Ultra High Net Worth
Leave a comment
The Surprising Passion Points of the Super Rich
Last Friday I was interviewing legendary travel agent Bill Fischer for a book I am working on called “Secrets of Selling to the Super Rich.” Earlier in the week another rendition of Art Basel Miami had just concluded where luxury brands … Continue reading
Posted in Fashion, Hotels, Jewelry, Marketing, Media, private jet, Watches
Tagged #baselworld2015, #sihh2015, Events, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines
Leave a comment
7 Insights About Marketing to the Super Rich
Having spent the first couple days of the week in Cannes, France at The International Luxury Travel Mart (#ILTM) I wish I had a Euro for each time the word experience or experiential was heard. Yes, I too would be … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Celebrities, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
Leave a comment
Super Rich Luxury Spending Creates Over 5,000,000 Jobs….
Ronald Reagan may have been wrong when his Budget Director espoused the ‘trickle down’ theory of economics. The theory was money kept by the rich through lower taxes “trickled down” to the less rich stimulating the economy. When it comes … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Cruises, Fashion, Luxury, Luxury Marketing, Marketing
4 Comments
In Search of Super Rich Customers? We Think You’ll Be Surprised…
Luxury marketers who want to capture their share of the $234 billion that 211,275 Ultra High Net Worth (UHNW) families spend annually on fashion, accessories, automobiles, jewelry, watches, home furnishings, wine and spirits need to look far and wide based … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Research, Touristm, Watches, Wines/Spirits
Tagged Auto, Events, Fashion, Home/Shelter, Hotels, Jeweler, Luxury, Luxury Marketing, luxury resort, private jet
3 Comments
The Super Rich Spent $234 Billion On Luxury; UHNWs Account For 19 Percent Of All Luxury Spending
Some 211,275 Super Rich households spent $234 billion on luxury purchases last year, accounting for 19 percent of all global luxury spending, according to data just released by research firm Wealth-X. In a press interview Wealth-X President David Friedman said luxury brands … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Shelter, Touristm, Watches, Wines/Spirits, Yachts
Tagged Auto, Fashion, Ferrari, Home/Shelter, Jeweler, Luxury, Luxury Auto, Luxury Marketing, luxury resort
10 Comments
Super Rich Folks Like To Mix With…
Turns out the Super Rich want to mix with, well, at least the next level of rich. Or at least some of the Super Rich do. When Four Seasons Hotels & Resorts launched around-the-world private jet tours with Seattle-based TCS … Continue reading
Posted in Cruises, Marketing, Media, private jet, Research
Tagged Luxury, Luxury Marketing
2 Comments
Do You Sell Products or Services to the Super Rich? So Do We…
Are you involved in selling, servicing or marketing products or services for the Super Rich? Then please join my new group on Linkedin “Selling to the Super Rich” https://www.linkedin.com/groups?home=&gid=8180972&trk=anet_ug_hm Who are the Super Rich? The go by different terms: … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Investment, Jewelry, Marketing, private jet, Shelter, Spa, Touristm, Watches, Wines/Spirits, Yachts
Tagged Luxury Marketing, Top 0.1 Percent, UHNW, Ultra High Net Worth
1 Comment
Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 