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Recent Posts
- Who sells jet cards? Private Jet Card Comparisons provides a comprehensive overview… February 13, 2021
- Everything you ever wanted to know about jet cards October 15, 2020
- The best private jets to charter August 28, 2020
- This website is a must if you fly by private jet July 21, 2020
- Why Steve Jobs And The Smartphone Changed Selling To The Super Rich Forever July 1, 2017
- Part 2: What Luxury Marketers Can Learn From President Trump June 10, 2017
- Fyre Festival Debacle Shows How Reaching The Super Rich Isn’t Easy April 30, 2017
- How The Super Rich Buy Private Jet Cards April 7, 2017
- The Super Rich Think Their Kids Will Blow Their Fortunes; What It Could Mean For Luxury Marketers March 13, 2017
- What Luxury Marketers Can Learn From President Donald Trump January 28, 2017
- Luxury Marketers Are Losing Their Grip On The Super Rich, Says Boston Consulting Group January 24, 2017
- “Secrets Of Selling To The Super Rich” Is Ranked #1 on Amazon New Releases September 3, 2016
- Surprising Passions Of The Super Rich: What Do They Mean For Luxury Marketers? August 21, 2016
- What Luxury Marketers Can Learn From Proctor & Gamble June 25, 2016
- New Things I Learned About Marketing To The Super Rich Online June 19, 2016
- “I Can’t Think Of Anything To Write, So Why Not Bash Rich People I Don’t Know” April 2, 2016
- How Do The Super Rich Make Their Money? March 26, 2016
- Why Oxfam’s Latest Research Is A Must Read For Luxury Marketers January 18, 2016
- Gallup: Mass Affluent Cutting Back On Spending January 7, 2016
- Luxury Marketers: Where The Super Rich Give Their Money May Be A Surprise January 3, 2016
- Stupidity Tops The Charts As MTV Mistakenly Reports The Super Rich “Are Responsible for Half of the World’s Carbon Emissions” December 5, 2015
- The Super Rich: The Good, The Bad, The Ugly and The Sad October 28, 2015
- Are Luxury Brands Overexposed To Arts And Culture? October 17, 2015
- The Chinese Visitor: Are Luxury Brands Losing Control Of Their CRM to Salespeople? September 24, 2015
- (Part 2 of 2) Are You Using WeChat Effectively To Target Chinese Visitors To The U.S.? September 18, 2015
- (Part 1 of 2) How Can Luxury Marketers Capture Repeat Chinese Visitors to the U.S.? September 13, 2015
- Does Hard Luxury Need To Redefine Itself? Or Is There An Easier Solution? September 12, 2015
- How Luxury Brands Should Look At Russia, China, Brazil and the Middle East Amidst The Turmoil August 23, 2015
- Why Being A Millionaire Doesn’t Mean Much In The Business Of Luxury August 8, 2015
- The Prince And Ryanair: Another Example On Why It’s Hard To Get A Full Picture Of The Super Rich Via The Media July 10, 2015
- Donald Trump: What Luxury Marketers Should Learn July 9, 2015
- Marketing To The Super Rich Is More Complicated Than Knowing Where They Go June 21, 2015
- The Wisdom Of Johann Rupert: Everything Not Reported From The Richemont Chairman’s Keynote Address June 12, 2015
- How Much Do The Super Rich Know About Luxury Goods and Services? June 6, 2015
- The Top 10 Things Rich People Buy June 2, 2015
- For Luxury Marketers, A Canary In The Coal Mine. But Which Way To Clear Air? May 17, 2015
- How Do The Super Rich Spend Their Money? Ask An Asset Manager! May 2, 2015
- Why The Rich Can’t Catch A Break (With a little help from The New York Times) April 26, 2015
- UHNWs Shell Out Big Money For Private Concerts April 24, 2015
- Some Advice For The Super Rich April 21, 2015
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Archives
Tag Archives: Super Rich
Flight Cancelled? Not If You Are On A Private Jet!
#Snowmageddon2015 #Blizzardof2015 is here. Watching the news some 5,000 commercial airline flights have been cancelled today and 6,000 more will be tomorrow. But not everyone is getting snowed in. A quick check of flight tracking website Flightaware.com and airport websites … Continue reading
What Does Oxfam Data Mean For Luxury Marketers?
According to Oxfam wealthiest 1 percent of adults will soon control over 50 percent of world wealth. While there are many social implications, there are also implications for luxury brands. In other words, which segments of the world’s consumers have … Continue reading
Posted in Auto, douggollan, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, luxury, Marketing, private jet, Research, Shelter, Spa, superrich, switzerland, tourism, uhnw, Watches, Wines/Spirits
Tagged Aspirational, douggollan, Luxury Auto, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For Switzerland Tourism and Watchmakers The Super Rich Are Wanted NOW…
The Swiss National Bank (SNB) decision today to uncap its currency against the Euro means watch prices are increasing by as much as 20 percent, according to Su Jia Xian, a watch collector based in Singapore whose respected blog SJX … Continue reading
Posted in douggollan, luxury, superrich, switzerland, tourism, uhnw, Watches
Tagged #baselworld2015, #sihh2015, Aspirational, douggollan, Hotels, Jeweler, Luxury, Luxury Marketing, Magazines, Super Rich, switzerland, UHNW, Watches, wealth-x, wealthx
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7 Insights About Marketing to the Super Rich
Having spent the first couple days of the week in Cannes, France at The International Luxury Travel Mart (#ILTM) I wish I had a Euro for each time the word experience or experiential was heard. Yes, I too would be … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Celebrities, Luxury Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Secrets Of Four Seasons’ Super Service
If you stay at a Four Seasons you may have wondered the secrets to providing great service in a diverse portfolio of more than 90 hotels and resorts spanning over 30 countries. Service is so important J. Allen … Continue reading
Danziger: Mass Affluent Want Austerity, Simplicity, Financial Security
Pam Danziger is the author of “Putting the Luxe Back in Luxury.” I first came to know of her a couple years after we launched Elite Traveler, probably around 2003, when a Chanel executive recommended I check out her research. … Continue reading
Posted in Fashion, Jewelry, Marketing, Media, Research
Tagged Aspirational, Luxury, Magazines, Mass Affluent, Media, Super Rich, UHNW
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When It Comes To Visiting Kids At Camp Or Taking Them To College, More Wealthy Families Are Flying Privately
Wheels Up is a company founded by serial entrepreneur Kenny Dichter who started MarquisJet, pioneer of the 25-hour jet card in 2001. By presenting private jet travel as a lifestyle choice (get home in time to see your kid’s soccer … Continue reading
How Do You Tap Into The Next Generation of Super Rich Collectors?
The next generation of the Super Rich are growing up. Scions of the fortune makers of the past 30 years are coming into their own. Recently I was able to contribute to Taking the Reins: Insights into the World of … Continue reading
Posted in Auto, Jewelry, Marketing, Media, Research, Watches, Wines/Spirits
Tagged Luxury Marketing, Magazines, Media, private jet, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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The Long Tail of UHNWs
Conventional wisdom says global capitals are the hang out for the Ultra High Net Worth (Net Worth of $30 million +) and their families. And certainly, these are places many of them travel with some frequency. I’ve recently been speaking … Continue reading
Posted in Marketing, Media, Research
Tagged Events, Luxury, Luxury Marketing, Magazines, Media, Research, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Valuing Visitors To Your Destination: Say It With Flowers
How much is a typical visitor worth to the places they visit? According to the World Travel & Tourism Council, global tourism accounts for one out of every 10 jobs, meaning the stakes are high. Yet, all visitors … Continue reading
Posted in Hotels, Investment, Jewelry, Marketing, Media, private jet, Research, Touristm, Watches, Wines/Spirits, Yachts
Tagged Aspirational, Camper & Nicholsons, Celebrities, Cruises, Events, Hotels, Luxury, Luxury Marketing, Magazines, Mass Affluent, Media, Megayacht, private jet, Research, Super Rich, Superyacht, Top 0.1 Percent, tourism, Ultra High Net Worth, Villas, Watches, Wines/Spirits
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Lewis Katz: A Reminder Many UHNWs Came From Humble Beginnings
Lewis Katz was 72 when he died in a private jet crash last week. At the time of his death he was estimated to be worth about $400 million. While he came into the spotlight via his ownership of pro … Continue reading
Posted in Watches, Yachts
Tagged Aspirational, Camper & Nicholsons, Luxury, Luxury Marketing, Magazines, Mass Affluent, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth, Watches
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Unity Marketing: “Moody” Aspirational Consumers Turn to “Discount Department Stores”
While the latest Ultra High Net Worth survey, The Times of London Rich List showed the Super Rich getting richer (their wealth increased 15% in a year), Unity Marketing, a researcher focused on aspirational/mass affluent consumers (Household Income $100,000 … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Mass Affluent, Research, Super Rich, UHNW, Ultra High Net Worth
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UHNWs Shell Out Big Money For Private Concerts
The Super Rich seem to have no problem spending into the millions for 60 minutes of enjoyment when marketers create awareness and desire. Look at your favorite rock star. Greg Furman, the former CMO of Bergdorf Goodman who founded … Continue reading
Posted in Auto, Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Shelter, Touristm, Watches
Tagged Aspirational, Bon Jovi, Drake, Fashion, Hotels, Jeweler, John Mayer, Lady Gaga, Luxury, Luxury Marketing, Madonna, Marketing, Mass Affluent, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Roman Holiday: Meet A Private Jet Flight Attendant For Pets
American Express estimates Americans spend about $1,145 per human for the typical affluent family vacation. But what about pets? A cornerstone of this blog is the belief many companies are “under-marketing’ to The 1 Percent. At the top of … Continue reading
Posted in Media, Research, Touristm
Tagged Luxury, Luxury Marketing, Marketing, private jet, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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For Aspirational Consumers, Saving Is The New Black
Luxury marketers that have so successfully tapped U.S. aspirational consumers to grow sales over the past 20 years may have to re-think what the future holds with this segment. They may also want to re-think where they are focusing … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Magazines, Marketing, Mass Affluent, Research, Super Rich, Top 0.1 Percent, UHNW, Ultra High Net Worth
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A Tale Of Two Lifestyles: The $250,000 Household vs. The Superyacht Life
A few days ago Roxanne Genier contributed a column based on her tenure working aboard superyachts, and she gave several examples of spending she observed. The Washington Post similarly did a study of families living in affluent suburbs of New … Continue reading
Posted in Auto, Fashion, Jewelry, Marketing, Media
Tagged Aspirational, Auto, Fashion, Luxury, Luxury Auto, Luxury Marketing, Mass Affluent, Media, Research, Super Rich, Superyacht, Top 0.1 Percent, UHNW, Ultra High Net Worth
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Private Jets Brought Over $600 Million to Central Europe in Q1 2014
Recently the Central European Private Aviation Association released first quarter private jet usage figures for its member countries. While we may think of places like Palm Beach and Cannes when we think of private jets, and the money they bring, … Continue reading
Posted in Marketing, private jet, Research, Touristm
Tagged Marketing, private jet, Super Rich, tourism, Ultra High Net Worth
1 Comment
Up Close With The Super Rich: Tales From Life Aboard A Superyacht
The best place to study wild animals, the saying goes, is in the jungle, not the zoo. At the same time researching truly Ultra High Net Worths (UHNWs) is very difficult. Roxanne Génier spent time in the jungle of the … Continue reading
Posted in Jewelry, Research, Yachts
Tagged Camper & Nicholsons, Luxury Marketing, Megayacht, Super Rich, Superyacht, UHNW, Ultra High Net Worth
6 Comments
Five Reasons It’s Hard To Find Good Research On “The 1 Percent”
One of the challenges for marketers targeting the “Top 1 Percent” has always been most research really doesn’t target the Top 1 Percent. Ron Kurtz is founder of the American Affluence Research Center whose focus is the wealthiest 10 percent … Continue reading
Posted in Marketing, Media, Research
Tagged Aspirational, Luxury, Luxury Marketing, Marketing, Research, Super Rich, Top 0.1 Percent, Ultra High Net Worth
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What Do Billionaires Want?
Ledbury Research on behalf of Airbus Corporate Jets (ACJ) recently published a Billionaires Study in which they dredged through any information they could find on 250 of these 10 digit wonders from China, Middle East and Russia in an effort … Continue reading
Posted in Fashion, Home Furnishings/Shelter, Hotels, Jewelry, Marketing, Media, Research, Watches, Yachts
Tagged Camper & Nicholsons, Fashion, Hotels, Jeweler, Luxury, Luxury Marketing, luxury resort, Magazines, Research, Super Rich, Superyacht, UHNW, Villas, Watches
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Doug Gollan: Selling to the Super Rich -- Ideas, Research and News for luxury marketers 